[memcom] MEMCOM: July 2004 E-Mail Newsletter
Brad Peterson
bp@e-petegroup.net
Tue, 13 Jul 2004 09:49:05 -0700
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UNITED STATES POWER SQUADRONS=AE
America=B9s Boating Club
=20
Membership Committee =AD R/C Bruce Troth, AP
=20
It=B9s summertime, time to have some fun on the water or travels to neat
vacation spots planned long ago! So as we venture forth let me wish you all
a Bon Voyage, be safe, see you in Jacksonville in September.
By now you=B9ve paid your annual dues renewal and I=B9d like to thank you on
behalf of USPS, your districts and squadrons too. And being appreciated is =
a
good reason to renew, isn=B9t? Wonder how many fail to renewal because they
didn=B9t feel they make a difference? One is too many! Members who only pay
dues are important to the USPS mission! They really are, but what about
members who work really hard but don=B9t feel what they do make a difference?
Well, they=B9re out there, so please help and be sure to thank fellow members
whenever you can.
Take a moment and look at the member numbers as of June 25 below. Appling
the average loss rate of 16% USPS is about to lose 9,543 members. Or using
the national average of 110 members per squadron, USPS will lose 86
squadrons! I wish we could figure out why? If the loss rate was 14% we woul=
d
save an additional 1,192 members. Members to help lead squadrons and
districts in leadership roles, teach classes, and build USPS in the 21st
Century.
So, when I say thank you for renewing your dues, I=B9m quite sincere.
=20
Bruce Troth
MEMBERSHIP NUMBERS
As of June 25, 2004
59649 Members
51485 Regular
7076 Family
991 Women
97 Apprentice=20
The Big =8CR=B9 is still with us ! It is not too Late to bring them back!
RETENTION is still viable in July. Have you spoken to EVERY non renewal?
Voice mail messages do not count you need to talk to these members in order
to tell them about all the benefits of USPS Membership.
Non Renewal Survey Form
You also need to speak with the non renewing members in order to complete
the =8CNon Renewal Survey form=B9. This form is available on our website and
also in the Retention Guide.
As we suggested last month, this form should be beside your telephone when
making the call. If you are unsuccessful in convincing the member to send
their check, it is the perfect opportunity to ask =B3Why?=B2 and complete the
form. There is also a =8CSummary Form=B9 in the Retention Guide that is
completed by the Squadron Membership Chair and forwarded to the District
Chair. It is a simple matter to combine the information on one form. These
forms for all Squadrons and Districts are due to Drew Dzykewicz by 15 July.
V/C Creighton Maynard has asked that we meet this deadline in order to have
a special report prepared for Jacksonville GB.
Monthly Reports
The NMR job description outlines the duties and expectations to fill the
job. Each NMR was given a copy of the job description when they accepted th=
e
responsibility. Reports are sent to Drew Dzykewicz, Art Pickard and myself
by the end of each month. The reports we receive are outstanding! Now I kno=
w
all of you are contacting your Districts and Squadrons at least once a
month, but have not taken the time to send us your report. PLEASE take a fe=
w
minutes to let us know what is going on in your assigned District, share th=
e
good and the bad news. We are here to help and to pass on all your good
ideas to other Districts. Let=B9s see an all out effort for 100% reporting fo=
r
July. Choose your method of reporting, e mail is preferable, but snail mail
is Ok too.=20
Stf/C Laura Teatero, SN
POWER OF ONE=20
JULY 2004=20
=20
=20
The Power Of One program was created as a membership enhancement program.
Membership enhancement is a two fold process. First we must make an all out
effort to attract new members. Actually, we=B9re pretty good at doing that.
Year after year, we diligently entice about a 15-16% increase in our
membership. That=B9s a lot of work! Many interviews, much paperwork to
National, etc. We then have to introduce these new members to our
organization, get them involved, etc. Having made such an investment in new
members, one would think that we would make every effort to retain them com=
e
renewal time. That=B9s the second part of the Power Of One Process.
June and July are retention months for USPS=AE and Power Of One is a potent
retention tool. You know how the magazine industry does it. They send you a
renewal notice. When you ignore it, they send you a second, then a third an=
d
then the FINAL NOTICE. Does this work? I suppose or else they wouldn=B9t keep
doing it. However, USPS is a personal, fraternal organization. We need to
deal with individuals and not masses, numbers or statistics. The philosophy
of Power Of One is that people respond best when dealing one on one with
people. How do we put this into action?
National Membership Reps, if they haven=B9t already done so, should urge thei=
r
squadrons to get the executive committee, Commander, Treasurer, Membership
Chair, etc. together now! The Treasurer will have a list of non-renewals.
Don=B9t send them another letter and don=B9t wait for fall. Review this list
right now. Determine who in the squadron can relate best to every
individual. Does the non-renewal have a personal friend in the squadron? Do
they have someone who shares the same marina? Are they the type whose ego
would respond to a call from the Commander? Divide the list and make the
contacts. If possible, drive out and talk to the individual. If not, phone,
but talk to them. Don=B9t leave an impersonal message on an answering machine=
.
However, before talking, arm the caller with all of the membership benefits
including the financial pay backs for membership. Also for those who won=B9t
be persuaded, have the non-renewal survey present, fill it out and send it
in. Keep in mind that this is an exercise in giving the individual the
opportunity of keeping their membership in this great organization. It is
not an exercise in harassment. You can=B9t win them all.
However, by applying the Power Of One philosophy and working one on one, yo=
u
will significantly reduce the percentage of non-renewals and will markedly
enhance your squadron.
Stf/C W. Lyle Rea, SN
SEMINARS THAT MAY HELP
Free Business Seminars
You're invited! In our free, 60 minute seminars, today's corporate leaders
cover timely business topics via Live Meeting. All you need to participate
is a Web-ready PC and a phone.
mailto:live_meeting_update@email.microsoft.com
To Be Held Tomorrow, July 14, 2004
The What, How & When of Blended Learning
<http://placeware.m0.net/m/s.asp?HB14372605463X3693973X408391X>
<http://placeware.m0.net/m/s.asp?HB14372605463X3693973X408391X>
Speakers: Will Hipwell, VP, GeoLearning, Inc. and Stephanie Downs,
President, ConferZone.com
What is blended learning and when do you implement it?
Learning and development experts will outline the advantages of blended
learning and how it can be applied to learning initiatives. They will
identify best practices and offer advice on aligning available training
tools with business needs.
You will learn:=20
Advantages of blended learning
Most effective conditions
Best practices=20
July 14, 2004=20
11 am Pacific / 2 pm Eastern
To Be Held Thursday, July 15, 2004
Unlocking the Frustrating "Sales Game"
<http://placeware.m0.net/m/s.asp?HB14372605463X3693975X408391X>
<http://placeware.m0.net/m/s.asp?HB14372605463X3693975X408391X>
Speaker: Ari Galper, Creator of Unlock the Game=99
Make more sales by focusing on how you sell, not what you sell.
This seminar will take your sales thinking to a completely different level.
It will challenge your belief system and make you re-think the sales
behaviors that you have adopted from the traditional "sales gurus" of the
past.=20
You will learn:=20
Selling is not a numbers game
Scripts can kill sales
How to avoid using pressure
July 15, 2004=20
9 am Pacific / Noon Eastern
To Be Held, July 14, 2004
Best Practices When Meeting Face-to-Face
<http://placeware.m0.net/m/s.asp?HB14372605463X3693977X408391X>
<http://placeware.m0.net/m/s.asp?HB14372605463X3693977X408391X>
Speaker: Diane Darling, Author and Founder of Effective Networking
Learn how to network when face-to-face.
Be it a conference or a wedding, we all attend events. Darling will share
her insights on making networking less intimidating. You will leave the
program with greater confidence and knowledge of what to do next time you
have to network.=20
You will learn:=20
How to start (and end) conversations
How to remember names
Ten mistakes to avoid
July 20, 2004=20
9 am Pacific / Noon Eastern
=20
Hello Membership Committee Members,
Youth Team leader, Bonnie Brown Murphy advises we should sign on and learn
from these free seminars.
Bruce Troth, Bonnie and I all participated in the free seminars from our ow=
n
phone and computer screen
last month. They were excellent and dealt with all sorts of learning,
marketing and strategy issues.
What do they have to do with USPS? Just a suggestion for us, the National
Membership Committee folks to adapt some
business strategies to marketing, recruiting and retaining members. It may
spark an idea or instill a better way
to "do our USPS" business and make our organization grow. These are all
free and done live. If they are like the three
I participated in last month, then they are of excellent quality.
Bonnie also writes:
Did anyone read the latest BOAT US magazine (we got ours Saturday)? 80% of
all boaters have not taken a boating course in the last 10 years; only 11%
join a boating organization. Most boating is done on inland lakes, ponds,
gravel pits (who needs the sextant for this?). What can USPS do differentl=
y
to attract these folks who do their boating in smaller, open boats so that
they will be willing to join our organization and learn to boat safely? How
can we, the Membership Committee engage our current members in this task?
This is our challenge.
Thanks Bonnie!
We must always make time to learn and grow. Enjoy the process!
Stf/C Roberta L. Dougherty, AP
Youth Activities, Programs & Planning, Community Outreach Programs
A Notice to psml:
First recruiting is really UP. 23 % over last June, 711 VS 578, this is
great. WOW! Possibly POO is really starting to take hold and is kicking in.
Lets work hard to keep the squadrons PUMPED UP! Lets motivate the
motivators!
Meanwhile, if you look at the Nat'l Sec Membership Monthly report the lost
rate is much, much worse as compared to last June, 1364 VS 741. This
underscores how important calling every non-renewal is to USPS. Lets keep
the pressure on, no member left behind! Our member benefits are improving.
They can save much more than the annual cost of dues. Add the NEW Piloting
and Advanced Piloting courses and you've got a great hook to keep members i=
n
USPS.
Lets keep our squadrons motivated, need each one of our committee members t=
o
carry a positive message when talking to members.
=20
Thank you,
=20
Bruce
To my fellow members of the membership committee, I want to share with you
all, the very positive message P/C/C Jensen posted to psml today.
In a message dated 7/9/2004 10:04:59 PM Pacific Standard Time,
LJJensen@comcast.net writes:
One caution to all about the 30 June membership numbers. Trying to compare
them to prior years is difficult because of variable processing at
headquarters, particularly non-renewal processing. Notice that this year,
HQ has already processed 1309 non-renewals compared to just 694 at this tim=
e
last year. I. e., HQ is a bit ahead of last years processing schedule this
year, but the great bulk of dues transmittals from squadrons have yet to be
processed. 31 July is much more reliable for reading trends, but 31 August
is even better. By then, late transmittals will all probably have been
processed and we can get a real feel for the year.
I agree with Bruce that the increase in new members for June 2004 over 2003
is very positive. I certainly hope it will continue in the months ahead. =
I
agree with Peter that even with that plus, we still have a way to go to get
growing again. Growing is a continual challenge, but we have turned it
around before and we will again. No doubt about it!
=20
Way to GO Lance ;-) "NO DOUBT ABOUT IT!"
=20
I like that! Thanks Chief,
=20
Bruce
## 30 ##=20
For comments or suggestion on this newsletter
Please contact:
=20
--=20
Brad Peterson
Bradford & Associates, Inc.
206-226-2382
bp@e-petegroup.net
--B_3172556946_2499632
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<HEAD>
<TITLE>MEMCOM: July 2004 E-Mail Newsletter</TITLE>
</HEAD>
<BODY BGCOLOR=3D"#99FFCC">
<P ALIGN=3DCENTER>
<FONT FACE=3D"Verdana"><B><IMG src=3D"cid:3172556945_2526783" >UNITED STATES PO=
WER SQUADRONS® <BR>
America’s Boating Club <BR>
</B> <BR>
Membership Committee – R/C Bruce Troth, AP=20
</FONT>
<P>
<FONT FACE=3D"Verdana"><BR>
<B><I> <BR>
</I></B><BR>
<B><I>It’s summertime, time to have some fun on the water or travels =
to neat vacation spots planned long ago! So as we venture forth let me wish =
you all a Bon Voyage, be safe, see you in Jacksonville in September.<BR>
</I></B><BR>
<B><I>By now you’ve paid your annual dues renewal and I’d like =
to thank you on behalf of USPS, your districts and squadrons too. And being =
appreciated is a good reason to renew, isn’t? Wonder how many fail to =
renewal because they didn’t feel they make a difference? One is too ma=
ny! Members who only pay dues are important to the USPS mission! They really=
are, but what about members who work really hard but don’t feel what =
they do make a difference? Well, they’re out there, so please help and=
be sure to thank fellow members whenever you can.<BR>
</I></B><BR>
<B><I>Take a moment and look at the member numbers as of June 25 below. App=
ling the average loss rate of 16% USPS is about to lose 9,543 members. Or us=
ing the national average of 110 members per squadron, USPS will lose 86 squa=
drons! I wish we could figure out why? If the loss rate was 14% we would sav=
e an additional 1,192 members. Members to help lead squadrons and districts =
in leadership roles, teach classes, and build USPS in the 21st Century.<BR>
</I></B><BR>
<B><I>So, when I say thank you for renewing your dues, I’m quite sinc=
ere. <BR>
</I></B><BR>
<B><I> <BR>
</I></B><BR>
<FONT COLOR=3D"#000080"><B><I>Bruce Troth<BR>
</I></B></FONT><B><I><BR>
</I></B></FONT>
<P ALIGN=3DCENTER>
<FONT FACE=3D"Verdana"><B><I><HR ALIGN=3DCENTER SIZE=3D"3" WIDTH=3D"95%"></I></B><F=
ONT COLOR=3D"#000080"><H2>MEMBERSHIP NUMBERS<BR>
</H2></FONT><BR>
As of June 25, 2004<BR>
<BR>
59649 Members<BR>
51485 Regular<BR>
7076 Family<BR>
991 Women<BR>
97 Apprentice
</FONT>
<P>
<FONT FACE=3D"Verdana"><BR>
<HR ALIGN=3DCENTER SIZE=3D"3" WIDTH=3D"95%"><B><U>The Big ‘R’ is stil=
l with us ! It is not too Late to bring them back!<BR>
</U></B><BR>
<BR>
RETENTION is still viable in July. Have you spoken to EVERY non renewal? Vo=
ice mail messages do not count you need to talk to these members in order to=
tell them about all the benefits of USPS Membership.<BR>
<BR>
<B><U>Non Renewal Survey Form<BR>
</U></B><BR>
You also need to speak with the non renewing members in order to complete t=
he ‘Non Renewal Survey form’. This form is available on our webs=
ite and also in the Retention Guide. <BR>
<BR>
As we suggested last month, this form should be beside your telephone when =
making the call. If you are unsuccessful in convincing the member to send th=
eir check, it is the perfect opportunity to ask “Why?” and compl=
ete the form. There is also a ‘Summary Form’ in the Retention Gu=
ide that is completed by the Squadron Membership Chair and forwarded to the =
District Chair. It is a simple matter to combine the information on one form=
. These forms for all Squadrons and Districts are due to Drew Dzykewicz by 1=
5 July. V/C Creighton Maynard has asked that we meet this deadline in order =
to have a special report prepared for Jacksonville GB. <BR>
<BR>
<B><U>Monthly Reports<BR>
<BR>
</U></B>The NMR job description outlines the duties and expectations to fil=
l the job. Each NMR was given a copy of the job description when they accept=
ed the responsibility. Reports are sent to Drew Dzykewicz, Art Pickard and m=
yself by the end of each month. The reports we receive are outstanding! Now =
I know all of you are contacting your Districts and Squadrons at least once =
a month, but have not taken the time to send us your report. PLEASE take a f=
ew minutes to let us know what is going on in your assigned District, share =
the good and the bad news. We are here to help and to pass on all your good =
ideas to other Districts. Let’s see an all out effort for 100% reporti=
ng for July. Choose your method of reporting, e mail is preferable, but snai=
l mail is Ok too. <BR>
<BR>
<BR>
<FONT COLOR=3D"#000080"><B><I>Stf/C Laura Teatero, SN<BR>
</I></B></FONT><HR ALIGN=3DCENTER SIZE=3D"3" WIDTH=3D"95%">
</FONT>
<P ALIGN=3DCENTER>
<FONT FACE=3D"Verdana"><FONT COLOR=3D"#000080"><H2>POWER OF ONE <BR>
</H2></FONT><B>JULY 2004 <BR>
<BR>
</B></FONT>
<P>
<FONT FACE=3D"Verdana"><BR>
The Power Of One program was created as a membership enhancement program. M=
embership enhancement is a two fold process. First we must make an all out e=
ffort to attract new members. Actually, we’re pretty good at doing tha=
t. Year after year, we diligently entice about a 15-16% increase in our memb=
ership. That’s a lot of work! Many interviews, much paperwork to Natio=
nal, etc. We then have to introduce these new members to our organization, g=
et them involved, etc. Having made such an investment in new members, one wo=
uld think that we would make every effort to retain them come renewal time. =
That’s the second part of the Power Of One Process.<BR>
<BR>
June and July are retention months for USPS® and Power Of One is a pote=
nt retention tool. You know how the magazine industry does it. They send you=
a renewal notice. When you ignore it, they send you a second, then a third =
and then the <B>FINAL NOTICE.</B> Does this work? I suppose or else they wou=
ldn’t keep doing it. However, USPS is a personal, fraternal organizati=
on. We need to deal with individuals and not masses, numbers or statistics. =
The philosophy of Power Of One is that people respond best when dealing one =
on one with people. How do we put this into action?<BR>
<BR>
National Membership Reps, if they haven’t already done so, should urg=
e their squadrons to get the executive committee, Commander, Treasurer, Memb=
ership Chair, etc. together now! The Treasurer will have a list of non-renew=
als. Don’t send them another letter and don’t wait for fall. Rev=
iew this list right now. Determine who in the squadron can relate best to ev=
ery individual. Does the non-renewal have a personal friend in the squadron?=
Do they have someone who shares the same marina? Are they the type whose eg=
o would respond to a call from the Commander? Divide the list and make=
the contacts. If possible, drive out and talk to the individual. If not, ph=
one, but talk to them. Don’t leave an impersonal message on an answeri=
ng machine. However, before talking, arm the caller with all of the membersh=
ip benefits including the financial pay backs for membership. Also for those=
who won’t be persuaded, have the non-renewal survey present, fill it =
out and send it in. Keep in mind that this is an exercise in giving the indi=
vidual the opportunity of keeping their membership in this great organizatio=
n. It is not an exercise in harassment. You can’t win them all.<BR>
<BR>
However, by applying the Power Of One philosophy and working one on one, yo=
u will significantly reduce the percentage of non-renewals and will markedly=
enhance your squadron.<BR>
<BR>
<FONT COLOR=3D"#000080"><B><I>Stf/C W. Lyle Rea, SN<BR>
</I></B></FONT><BR>
<HR ALIGN=3DCENTER SIZE=3D"3" WIDTH=3D"95%"></FONT>
<P ALIGN=3DCENTER>
<FONT FACE=3D"Verdana"><FONT COLOR=3D"#FF0000"><H2>SEMINARS THAT MAY HELP
</H2></FONT></FONT>
<P>
<FONT FACE=3D"Verdana"><H5>Free Business Seminars<BR>
</H5><FONT SIZE=3D"1">You're invited! In our free, 60 minute seminars, today'=
s corporate leaders cover timely business topics via Live Meeting. All you n=
eed to participate is a Web-ready PC and a phone. <BR>
</FONT><FONT COLOR=3D"#0000FF"><U>mailto:live_meeting_update@email.microsoft.=
com<BR>
<BR>
</U></FONT></FONT>
<P ALIGN=3DCENTER>
<FONT FACE=3D"Verdana"><U><FONT COLOR=3D"#FF0000"><B>To Be Held Tomorrow, July =
14, 2004
</B></FONT></U></FONT>
<P>
<FONT FACE=3D"Verdana"><BR>
<FONT COLOR=3D"#0066CC"><B>The What, How & When of Blended Learning</B></=
FONT> <<FONT COLOR=3D"#0000FF"><U>http://placeware.m0.net/m/s.asp?HB1437260=
5463X3693973X408391X</U></FONT>> <BR>
<<FONT COLOR=3D"#0000FF"><U>http://placeware.m0.net/m/s.asp?HB143726=
05463X3693973X408391X</U></FONT>> <BR>
<FONT SIZE=3D"1"><B>Speakers: Will Hipwell, VP, GeoLearning, Inc. and Stephan=
ie Downs, President, ConferZone.com<BR>
What is blended learning and when do you implement it?</B> <BR>
Learning and development experts will outline the advantages of blended lea=
rning and how it can be applied to learning initiatives. They will identify =
best practices and offer advice on aligning available training tools with bu=
siness needs. <BR>
<BR>
You will learn: <BR>
<BR>
Advantages of blended learning <BR>
Most effective conditions <BR>
Best practices <BR>
</FONT><FONT COLOR=3D"#6E6D6D"><H6><BR>
July 14, 2004 <BR>
11 am Pacific / 2 pm Eastern <BR>
</H6></FONT><FONT SIZE=3D"1"><BR>
<BR>
</FONT></FONT>
<P ALIGN=3DCENTER>
<FONT FACE=3D"Verdana"><FONT COLOR=3D"#FF0000"><B><U>To Be Held Thursday, July =
15, 2004
</U></B></FONT></FONT>
<P>
<FONT FACE=3D"Verdana"><BR>
<FONT COLOR=3D"#0066CC"><B>Unlocking the Frustrating "Sales Game"</=
B></FONT> <<FONT COLOR=3D"#0000FF"><U>http://placeware.m0.net/m/s.asp?HB143=
72605463X3693975X408391X</U></FONT>> <BR>
<<FONT COLOR=3D"#0000FF"><U>http://placeware.m0.net/m/s.asp?HB143726=
05463X3693975X408391X</U></FONT>> <BR>
<FONT SIZE=3D"1"><B>Speaker: Ari Galper, Creator of Unlock the Game=99<BR>
</B><BR>
<B>Make more sales by focusing on how you sell, not what you sell.</B> <BR>
This seminar will take your sales thinking to a completely different level.=
It will challenge your belief system and make you re-think the sales behavi=
ors that you have adopted from the traditional "sales gurus" of th=
e past. <BR>
<BR>
You will learn: <BR>
<BR>
Selling is not a numbers game <BR>
Scripts can kill sales <BR>
How to avoid using pressure <BR>
</FONT><FONT COLOR=3D"#6E6D6D"><H6><BR>
July 15, 2004 <BR>
9 am Pacific / Noon Eastern <BR>
</H6></FONT>
</FONT>
<P ALIGN=3DCENTER>
<FONT FACE=3D"Verdana"><FONT COLOR=3D"#FF0000"><B><U>To Be Held, July 14, 2004
</U></B></FONT></FONT>
<P>
<FONT FACE=3D"Verdana"><BR>
<FONT COLOR=3D"#0066CC"><B>Best Practices When Meeting Face-to-Face</B></FONT=
> <<FONT COLOR=3D"#0000FF"><U>http://placeware.m0.net/m/s.asp?HB14372605463=
X3693977X408391X</U></FONT>> <BR>
<<FONT COLOR=3D"#0000FF"><U>http://placeware.m0.net/m/s.asp?HB143726=
05463X3693977X408391X</U></FONT>> <BR>
<H6>Speaker: Diane Darling, Author and Founder of Effective Networking<BR>
</H6><FONT SIZE=3D"1"><BR>
<B>Learn how to network when face-to-face.</B> <BR>
Be it a conference or a wedding, we all attend events. Darling will share h=
er insights on making networking less intimidating. You will leave the progr=
am with greater confidence and knowledge of what to do next time you have to=
network. <BR>
<BR>
You will learn: <BR>
<BR>
How to start (and end) conversations <BR>
How to remember names <BR>
Ten mistakes to avoid <BR>
</FONT><FONT COLOR=3D"#6E6D6D"><H6>July 20, 2004 <BR>
9 am Pacific / Noon Eastern <BR>
</H6></FONT><H6> <BR>
</H6><BR>
Hello Membership Committee Members,<BR>
<BR>
Youth Team leader, Bonnie Brown Murphy advises we should sign on and learn =
from these free seminars. <BR>
Bruce Troth, Bonnie and I all participated in the free seminars from our ow=
n phone and computer screen<BR>
last month. They were excellent and dealt with all sorts of learning,=
marketing and strategy issues.<BR>
What do they have to do with USPS? Just a suggestion for us, the Nati=
onal Membership Committee folks to adapt some<BR>
business strategies to marketing, recruiting and retaining members. I=
t may spark an idea or instill a better way<BR>
to "do our USPS" business and make our organization grow. T=
hese are all free and done live. If they are like the three<BR>
I participated in last month, then they are of excellent quality. <BR=
>
<BR>
<B>Bonnie also writes:</B> <BR>
<BR>
<FONT COLOR=3D"#0000FF">Did anyone read the latest BOAT US magazine (we got o=
urs Saturday)? 80% of all boaters have not taken a boating course in t=
he last 10 years; only 11% join a boating organization. Most boating i=
s done on inland lakes, ponds, gravel pits (who needs the sextant for this?)=
. What can USPS do differently to attract these folks who do their boa=
ting in smaller, open boats so that they will be willing to join our o=
rganization and learn to boat safely?</FONT> <FONT COLOR=3D"#0000FF">How can w=
e, the Membership Committee engage our current members in this task? T=
his is our challenge. <BR>
</FONT><BR>
<FONT COLOR=3D"#0000FF">Thanks Bonnie!<BR>
</FONT><BR>
<FONT COLOR=3D"#0000FF">We must always make time to learn and grow. Enj=
oy the process!<BR>
</FONT><BR>
<FONT COLOR=3D"#0000FF"><B><I>Stf/C Roberta L. Dougherty, AP<BR>
</I></B>Youth Activities, Programs & Planning, Community Outreach Progr=
ams<BR>
<BR>
<HR ALIGN=3DCENTER SIZE=3D"3" WIDTH=3D"95%"><FONT SIZE=3D"5"><B>A Notice to psml:<B=
R>
</B></FONT></FONT><BR>
First recruiting is really UP. 23 % over last June, 711 VS 578, this is gre=
at. WOW! Possibly POO is really starting to take hold and is kicking in. Let=
s work hard to keep the squadrons PUMPED UP! Lets motivate the motivators!<B=
R>
<BR>
Meanwhile, if you look at the Nat'l Sec Membership Monthly report the lost =
rate is much, much worse as compared to last June, 1364 VS 741. This undersc=
ores how important calling every non-renewal is to USPS. Lets keep the press=
ure on, no member left behind! Our member benefits are improving. They can s=
ave much more than the annual cost of dues. Add the NEW Piloting and Advance=
d Piloting courses and you've got a great hook to keep members in USPS.<BR>
<BR>
Lets keep our squadrons motivated, need each one of our committee members t=
o carry a positive message when talking to members.<BR>
<BR>
Thank you,<BR>
<BR>
<FONT COLOR=3D"#000080"><B><I>Bruce<BR>
<BR>
</I>To my fellow members of the membership committee, I want to share with =
you all, the very positive message P/C/C Jensen posted to psml today.<=
BR>
</B></FONT><BR>
In a message dated 7/9/2004 10:04:59 PM Pacific Standard Time, <FONT COLOR=3D=
"#0000FF"><U>LJJensen@comcast.net</U></FONT> writes:<BR>
<BR>
One caution to all about the 30 June membership numbers. Trying to co=
mpare them to prior years is difficult because of variable processing at hea=
dquarters, particularly non-renewal processing. Notice that this year,=
HQ has already processed 1309 non-renewals compared to just 694 at this tim=
e last year. I. e., HQ is a bit ahead of last years processing schedul=
e this year, but the great bulk of dues transmittals from squadrons have yet=
to be processed. 31 July is much more reliable for reading trends, bu=
t 31 August is even better. By then, late transmittals will all probab=
ly have been processed and we can get a real feel for the year.<BR>
<BR>
I agree with Bruce that the increase in new members for June 2004 over 2003=
is very positive. I certainly hope it will continue in the months ahe=
ad. I agree with Peter that even with that plus, we still have a way t=
o go to get growing again. Growing is a continual challenge, but we have tur=
ned it around before and we will again. No doubt about it!<BR>
<BR>
Way to GO Lance ;-) "NO DOUBT ABOUT IT!"<BR>
<BR>
I like that! Thanks Chief,<BR>
<BR>
<FONT COLOR=3D"#0000FF"><B><I>Bruce<BR>
<HR ALIGN=3DCENTER SIZE=3D"3" WIDTH=3D"95%"></I></B></FONT><BR>
</FONT>
<P ALIGN=3DCENTER>
<FONT FACE=3D"Verdana"><B>## 30 ##
</B></FONT>
<P>
<FONT FACE=3D"Verdana"><BR>
<BR>
For comments or suggestion on this newsletter<BR>
Please contact:<BR>
<BR>
-- <BR>
</FONT><FONT COLOR=3D"#000080"><FONT FACE=3D"Brush Script MT"><H2>Brad Peterson=
<BR>
</H2></FONT></FONT><FONT FACE=3D"Verdana"><B><BR>
<FONT COLOR=3D"#800000">Bradford & Associates, Inc.<BR>
</FONT>206-226-2382<BR>
bp@e-petegroup.net<BR>
</B><BR>
</FONT>
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