[memcom] MEMCOM: February 2006 E-Letter
Brad Peterson
bp@e-petegroup.net
Mon, 13 Feb 2006 09:38:33 -0800
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FEBRUARY 2006
MEMCOMMENTS E-LETTER
Ahoy MemCom Members and Friends,
=20
At the Annual Meeting, reports from our national officers indicated that
USPS has to face some serious decisions and changes in how we operate, due
to budget deficits, lower enrollment in our boating classes and the drop in
our membership numbers. The Ad Hoc Restructuring Com has been looking at
the way USPS does business and has made recommendations in order to maintai=
n
the viability of our organization and subordinate units. You will receive
more information on these changes as they are approved by the Operating
Committee.=20
=20
As my post emailed to you earlier in this month indicated, V/C Dvorak had
requested input from various committees in the Administrative Department an=
d
particularly Membership, on the initiative called the Experience Boater
Program and specifically asked what, in turn, USPS can offer experienced
boaters as an incentive to join. More than half of you responded with
comments that indicated you understood and realized the gravity of the
situation. Your suggestions were insightful and deeply thought out. I hop=
e
to hear from all of you as your time allows and still encourage you to writ=
e
to me. =20
=20
You are a very important link in the flow of information that must occur
between the bottom of our organization right to the top leaders. When Dr.
Appleton studied USPS in 2000, and submitted her report, she emphasized the
importance of maintaining a continuous flow of information up and down the
"pipeline" between divisions of any organization. Many of you forwarded my
post to squadron commanders and SEOs. This was outstanding and I enjoyed
reading the comments from many SEOs and commanders. It is essential that we
value the squadron leaders as they are the "front line" of our organization
and the key to growing USPS. We need to provide them with information,
tools and guidance so they can be effective in their pivotal role as local
squadron leader.
=20
I am enclosing an excerpted summary of the comments received followed by th=
e
article written by P/V/C Spencer Anderson, SN, newly retired NEO and MEMCOM
member. His suggestions for change are challenging but timely and we need
to be ready for change as approved by the OCom. I encourage you to email
this article to the editors of both you district and squadron newsletter
editors for re-printing.
=20
As ever, I am grateful for your commitment and applaud you for your tireles=
s
efforts to make it safer on America's waterways. You are all the best in
USPS and I am honored to work with you.
=20
Roberta
=20
R/C Roberta L. Dougherty, AP
Membership Committee, USPS
USPS is for YOU!
=20
Summary of Comments
=20
The following responses were received in reply to V/C Frank Dvorak's reques=
t
about what USPS can offer to experienced boaters as an incentive to bring
them on board. I also received numerous comments about the need to "define
experienced boater," and ways to facilitate this process.
=20
- It is a good idea. USPS has a perception problem at the membership
level. Ask 8 out of 10 members and they don=B9t know or don=B9t believe we hav=
e
a serious problem with money. All they see is budget overruns and business
as usual at national. (Meetings go on as usual with the usual parties,
budget overruns with no explanations, etc.) Therefore, it=B9s my opinion tha=
t
National needs to do a better job on telling the squadrons exactly how bad
the news is without sounding completely =B3gloom and doom=B2. Also, asking
help on how to solve the money problem plus re-explaining the philosophy
(perhaps by the Chiefs Reps) about the Century Club. Think of the dichotom=
y
of it. We are saying we=B9re going broke and by the way we are starting a
Century Club Fund of which USPS can not use the principal.
=20
- A plan needs to be put in place to sell members on the concept of
accepting experience boaters who have not taken a safe boating course is a
good thing. Again, I ask some of my squadron members what did they think.
Their first reaction was =B3YOU'VE GOT TO BE KIDDING=B2. Once I explained tha=
t
if they really believed that a person, who does not own a boat or for that
matter just bought a boat, takes our class and joins the squadron, can not
be any stretch of our imagination called an experience boater. After
thinking about this, they seem to accept the idea of allowing experience
boater to join our squadron without a test maybe was not such a bad idea.
=20
- ... after I wrote my response, I attended my squadron=B9s Bridge meeting an=
d
brought your question to the members of the bridge. The bridge members
unanimously felt it was an excellent idea and can=B9t wait to implement it.
The Educational Officer specifically felt that it was an insult to ask
someone who is a Navy or Coast Guard veteran or has boated for 25 years to
pass a test to join. I must say that I completely agree.
-...the problem isn=B9t a matter of how we bring them in, but what can we
offer them to continue their affiliation. No formal exam would be required
upon a subjective review of their qualifications by a sponsoring member.
However, we should know what boating experience they have, and what other
education they may have had.
-
For that commitment [willingness to volunteer time and talent], we can offe=
r
a range of instruction that includes =B3reviews=B2 of fundamentals and boat
handling to advanced navigational techniques. Furthermore, as an experience=
d
boater, we offer a series of seminars, workshops and other formal courses
that address current boating-related topics.
=20
-What do we offer them? How about a "trial" membership with USPS (i.e. 6
months or a year). Designate a new class of membership for the EB. And
then let us prove to them what value we have to them in becoming a "regular=
"
member of USPS. Offer first year classes at a discount.
=20
- Yes, try to keep some form of membership criteria=8Amaybe the Experienced
Boater Initiative Exam [can be put] in place is the ticket! If there are no
criteria in place, please provide a definition as a guideline for admitting
members under this program. Get with the developers of this program and
make it happen!
=20
- To attract the experienced boater to join U.S.P.S. we have at hand the
start of a program. The items we have at hand are our educational program,
the list of the many benefits (i.e. boat insurance, discounts, etc.), and
the camaraderie of fellow boaters. The extras we need are found in the
local Squadron and the District. An effective Squadron program of
informative monthly meetings and on the water events plus fun get-togethers
events involving the family are additionally required. As with the
Squadrons, the Districts need to be similarly effective rather than simply
exist. All of these "at hand" items can only effectively attract the
experienced boater if properly promoted through PR and outright advertising=
.
PR and advertising by our organization, in most cases, is nonexistent at th=
e
Squadron and District level. Until we are willing to make the investment i=
n
a proper PR and advertising program the Experienced Boater Program is apt t=
o
go the way of hopes and dreams.
=20
-The only way to assess a potential member's knowledge is to either give
them a test or have them list their experiences on the application form,
I.e., number of years in boating, cruising experience, types of boats owned
or chartered, navigation courses taken, etc. This information could be
evaluated by the ExCom to determine if the experience listed is sufficient
for membership. It can be expected that there are a lot of potential
members who, through their boating experience, have much more knowledge tha=
n
people who have only completed the Boat Smart course.
=20
-I whole heartily agree with the "experience boater" concept. However,
since it has been proven that "involved members" become permanent members, =
I
would like to see the provision that the new "experienced boater" member
must take the Seamanship course or some other course within a year of
membership. This would not only upgrade his/her boating skills, but get
them to interact with other squadron members.
-Perhaps we need to define =B3experienced boater=B2 first so we know whom we ca=
n
invite into membership. I would suggest that it be as simple a definition
as we can formulate, e. g. anyone who has ever owned or operated a boat.
However, much more than these are those that meet the suggested alternate
wording, namely, =B3the demonstration of an interest in boating.=B2
=20
-About attracting the experienced boaters to our program, I think USPS
should abolish the requirement to take a basic course, like Boating, Boat
Smart, or ABC. Squadrons should offer them more, like taking an advanced
course. Another feature that is a strong selling point is Power Squadron is
a social place, with lots of cruises, fun, and friendship.
=20
- Bottom line -- if we are to undertake this program of allowing
"experienced" boaters to join without taking a course, we had better do our
homework to be certain these individuals are what they say they are.
=20
-We have to begin finding answers that work for our organization. One of my
beliefs is that a local squadron will solve their own problems and give us
some insight into how to stop the loss of membership or find a growth
strategy that actually works in more than one location. One key answer is
the local individual that becomes inspired and pulls everyone along (this i=
s
the model from the Tipping Point by Malcolm Gladwell) How the heck do you
create that kind of energy and dedication??
++++++++++++++++++++++++++++++++++++++++++++++++++
P/V/C Anderson is now a member of MemCom and brings a special message about
upcoming changes to our organization. For all MEMCOM members this article
needs to be shared and published in every squadron newsletter."
A New Approach=20
=20
Throughout the history of USPS we have increased our membership by
concentrating on the students from our public boating courses. However, as
most of us realize, new boaters are confronted with an array of boating
courses that they may take. In fact, most states offer free courses that
satisfy requirements for state licensing. This has led to decreased
enrollments in our public boating courses that, in turn, has led to
decreased income both in loss of sales of educational materials and in loss
of membership dues. USPS as an organization is at a crossroads which
demands that significant changes be made if we are to survive. No longer
can we continue to do things the same way we have done for many years. We
are in a new era with a new climate that requires we adopt a new approach.
Not only must our structure as an organization change in order to become
more efficient, but our approach to membership must also change.
=20
Discussions at the Operating Committee meeting in Orlando at our recent
Annual Meeting suggest that in order for USPS to be more attractive to
=B3experienced boaters=B2 we change the present educational requirement that
requires prospective members to pass an exam approved by the Operating
Committee. Suggestions include as an alternate taking a USPS seminar or
perhaps just simply the demonstration of an interest in boating. The
suspension of the educational requirement to pass an exam for a period of
two years is another approach that may be taken. With the adoption of any
of these suggestions at the New York Governing Board in August, we must be
ready to implement new procedures immediately.
=20
Where will we look for new members that share our love for boating? We migh=
t
start with friends and neighbors who may just not have wanted to take a
boating exam to join USPS. What about others from our yacht club or who hav=
e
boats docked in our marina? These are the easy ones that we simply need to
hand out an application, have them fill it out, and then collect their
check. Now, where do we look for those other boaters who might like to joi=
n
us at cruise & rendezvous or thirst for additional boating knowledge? The
Educational Department is going to help us attract many of these boaters by
providing us with a collection of short, topical seminars. We already have
a great GPS seminar that has successfully been used by many squadrons
throughout the country. Plans are to update it and possibly even expand it
into a series of seminars: Operating Your GPS, Chart Plotters, and an
Advanced GPS seminar. Additional topics will be selected based upon what
boaters want to learn and they will be tied to more extensive USPS course
material to help us sell them on membership. Some topics for seminars tha=
t
are presently being developed and that will be ready this summer include:
=20
* VHF and GMDSS [learn how to use Digital Selective Calling (DSC) using our
demonstration CD]=20
* Knots, Bends, and Hitches
* Boat Handling=20
* Weather=20
* How to Read a Chart
=20
These seminars will:
1) Provide a means to make the public aware of USPS and attract new
members;
2) Serve as learning guides for our members;
3) Serve as elements for boat operator certification [This is a planned
new thrust that will be described in the future.]
4) Provide a means to generate needed income for USPS and our educationa=
l
program
=20
Also, it is planned to provide squadrons with appropriate presentation and
promotional tools. Students will be able to take materials away with them.
=20
=20
Each seminar will include the following:
=20
1) PowerPoint presentation for instructor
2) Instructor guidelines for presenting seminars
3) Instructor tips for this seminar, exercise or quiz with answers
4) USPS Guide or Quick Guide or both (for students)
5) Seminar Notes (for students)
6) Seminar Exercise or Quiz (for students) and supporting sheets
7) Certificate of Completion (for student)
8) Seminar Results Reporting Form (reports who completed to squadron and
HQ)=20
9) CD=B9s or DVD=B9s if appropriate to the material
10) Administrator=B9s Guidelines
a. Recommendations on where to give seminars, equipment and room layout,
promotion (including a flyer)
b. Recommendations on identifying and recruiting new members from the
seminar, etc.
=20
=20
Each seminar will address a single topic. The target delivery time should
be about two hours. We are looking to access a number of venues, e.g.,
Boater=B9s World, West Marine, other Marine Outlets, etc. where two hours may
be a practical limit. Our emphasis in the seminars should be on the
recreational boater who wants to use the gear or techniques in his or her
everyday boating. Theory or esoteric subjects that are not essential to th=
e
common, practical application will not be covered =AD that would bore the
student and they would not return.
=20
Now, YOU know what=B9s coming. How do you help your squadron prepare to
implement the new programs? First, it must be a TEAM effort =AD public
relations, membership, and education need to start working together to plan
for these new programs now. We can start simply with what is already
available like the GPS seminar to help us get ourselves organized to better
prepare for the additional seminars. We need to enlist the support of
knowledgeable, enthusiastic instructors. We need to line up places to put
on these seminars. Do you have West Marine or a Boater=B9s World in your area=
?
Is there another marine outlet or even a marina that has a suitable locatio=
n
for a class? We will be receiving some promotional material to help us wit=
h
our PR efforts. We need to be ready to use it and have our PR team members
get us the publicity we need to attract students to our classes. Membership
needs to be ready to participate during the seminars as well. Remember,
these are short seminars, typically two hours. I would suggest that at a
midpoint in the seminar an enthusiastic membership person extol the
advantages of membership in USPS with a very short presentation. Posters
need to be placed around the room showing upcoming new seminars for the
public and courses for members =AD try to have a course that builds on the
seminar planned for shortly after this seminar. Many of these boaters
really want to boat. Recent studies from some squadrons show that the
majority of new members want to join groups that have boating activities to
be able to cruise together with friends. I hope that your squadron has a
good program of boating events =AD have some posters with pictures of recent
events and others that show planned events. We want the prospective member
to know that we do have fun boating. Finally, please continue to put on ou=
r
boating courses. They are still the best =AD BAR NONE - and there are many ne=
w
boaters who want to take a quality course with us.
=20
Now let=B9s get out there and start planning! I will make sure my squadron
will be ready. Can we count on you to help YOUR squadron get ready?
=20
P/V/C Spencer P. Anderson, SN
++++++++++++++++++++++++++++++++++++++++++++++++++++++
Materials on MemCom Website
=20
MemCom webmaster, Susan Darcy has been busy updating our site and making it
more "user friendly."
The following new items can be found on the MemCom Home page:
-Files of Materials distributed at the Closed Meeting
-PowerPoint show versions of the two new Programs for Squadrons: Recruiting
PowerPoint and New Member Orientation PowerPoint
-New Roster for MemCom as of Feb 2006.
-Look for the minutes of the Closed Meeting to be posted there shortly.
=20
CD-ROM for distribution to squadrons
Those of you who attended the Closed Meeting were given a CD-Rom containing
the two new PowerPoint programs for MemCom. These same programs were also
burned onto the CD-Rom distributed to District Executive Officers who
attended The National Exec Officers Meeting. Budget limitations force us t=
o
request that copies of these files be burned for distribution to squadrons
by the district leaders. Please be aware that the following files can be
found on the CD-ROM received at the Closed Meeting:
1) Power Point viewer (for a computer that does not have PowerPoint progra=
m
2) Read-me file (Explains certain details about how each program works and
the need to load it onto the hard drive to have it work correctly
3) Music files (two). One for each Power Point Program.
4) Two versions of the Recruiting PPT, one with narration and one, without
narration.
5) Two versions of the New Member Orientation PPT. one with narration and
one, without narration.
=20
New Editor for Kid's Krew
Kelly Richardson of Sebastian Inlet Sail & Power Squadron (D/8) has
volunteered to serve as editor of this monthly article that appears in The
Ensign. Welcome aboard Kelly and thank you taking this assignment.
=20
MemCom Awards
=20
Please note the following due dates for MemCom Awards:
=20
Growth Award: 31 May of each calendar year.
=20
Youth Poster Contest: Due date is 17 August 2006 to National
=20
Selden Mira Award (Member Involvement Retention) Award: Due 30 June to
District Membership Committee Chair
=20
Boat US`Civic Service Award: Due date has changed. TBA
Getting to Know One Another
Hello MemCom Members and Friends,
=20
I thought it might be helpful to tell you a little about the people you wil=
l
be working with for the next three years. The newest staff commander is
actually a former Membership Committee staff commander, Robert E. Rayburn,
SN. Bob served on MemCom several years ago when Membership and Member
Involvement were two separate committees and left his position to become
district commander of District 29 due the untimely illness of the elected
district officer. We are glad he has returned to assist MemCom with
Retention, Renewal, Youth Activities and Community Service Programs. He
brings us a wealth of ideas and enthusiasm for the job.
=20
Roberta
R/C MemCom
=20
Biography: Robert E, Rayburn, SN
Power squadron member since 1986. His wife, Georgia, and he discovered that
they were both interested in boating while dating. After taking the public
boating course she bought their first boat to take the kids water skiing an=
d
enjoying the local lakes. The second boat was 25 ft express cruiser that
allowed them to go on rendezvous and vacations on the boat at several
different locations. Currently own a 30 ft Tollycraft Sport Cruiser that is
docked at Lake Erie.
=20
Participated in the USPS at all three levels.
Positions held at the squadron level include: Activities chair for monthly
meetings
AO, XO, Cdr
AP instructor
Still enjoys teaching AP, especially the new course! Both Bob and Georgia
enjoyed the work as squadron AO. Among the several classes they took
together, they enjoyed taking the Weather class the most.
=20
District Assignments =96 DXO & DC, chairperson of district planning committee=
.
=20
Profession: Public school teacher for 37 years. Continually involved in
professional growth through various committees, organizations and
activities. Currently serves on the district leadership team and training
for a teacher observation program known as "A Walk Through." In the past
Bob and Georgia both served on Ohio Council for Social Studies Board for a
number of years. In addition Bob served as Treasurer for 5 years. He has
made several presentations at the Ohio & National Council for the Social
Studies.
=20
Hobbies: Enjoys woodworking and home remodeling jobs when not teaching or
doing squadron work.
Membership Statistics
8 Months of membership nationally shows the decline continues and is gettin=
g
steeper.=20
Focus on success, success breeds success. Find and report squadrons
suceeding in growing their organziations. Share and spread the word of
success.=20
=A0
8 Months
05 06 04 05 Dif %
Jun 49,493 50,492 -999 98.02%
Jul 42,009 43,788 -1,779 95.94%
Aug 42,682 44,630 -1,948 95.64%
Sep 43,132 45,087 -1,955 95.66%
Oct 43,654 45,680 -2,026 95.56%
Nov 44,244 46,380 -2,136 95.39%
Dec 44,670 46,868 -2,198 95.31%
Jan=A0 44,962 47,215 -2,253 95.23%
=A0
Examples: districts 16 and 17 show a YTD growth over the same time last
year. Perhaps they can share this success? How about it D 16 and 17?
=A0
Nat MemCom=A0
=20
Retention Comments
=20
Look more closely at the 1% growth goal
=20
The USPS Planning Committee goal is to achieve a 1 % growth in membership
this year. In some locations, such as some Florida squadrons, that is not a
difficult goal to achieve. The 1 % growth will occur as part of a natural
process of accepting transfers from northern squadrons. Of course, the
opposite could be true for northern squadrons. They have a greater challeng=
e
in bringing in new members to replace the transfers and to find additional
members for growth. In some locations, strictly following the 1% goal could
actually create frustration by miss directing membership committee efforts.
The goal behind the percentage growth goal is really to strengthen the
organization. Pressing squadrons to add new members when they should focus
on retaining current members could create unnecessary stress. Please read
further and think about the overall USPS goal.
=20
Customize Your Approach to Membership Retention
We can achieve the overall growth goal more effectively by looking at the
needs of the individual squadrons. Helping the squadrons analyze needed
changes to create more effective membership activities will provide them
with a sound basis for growth. Think of the squadrons as personal customers
in your membership store, one size does not fit all!
Ask questions and seek out information on the needs in the districts and
squadrons with which you have a connection. One source of information on
membership needs is the National Planning Committee=B9s study on long-term
membership. To read the Planning Committee report, go to the committee web
site, www.usps.org/national/plancom <http://www.usps.org/national/plancom>
and click on resources link. On that page click on surveys and choose the
report you wish to read. The 2005 survey of Long Term USPS Members Retentio=
n
Study, Version 2.2 will provide much information on member concerns and
needs. Use the research to develop questions to ask the squadrons regarding
the needs of the membership. Another resource is the descriptions of the
past MIRA winners. In addition, National Open Meetings presentations have
provided a wealth of ideas to enhance membership activities. The CD=B9s
provided by our committee are a resource we should advertise more in our
communication. Committee members can provide the resources and encouragemen=
t
to create a positive membership environment in USPS, one step at a time.
=20
Suggestions and thoughts for communicating with squadrons:
* Encourage squadrons with large numbers of retirees to provide the retiree=
s
with opportunities for long-term involvement and community service.
* Squadrons creating short-term opportunities for a working member=B9s
involvement are making a stronger bond for future commitments.
* In a squadron that has a large number of full time working members
encourage the organization of activities and events around a clearly
outlined work schedule for members. Members with busy lives can more easily
gage their ability to fit those activities and events into their schedules.
* Remember, stressing out members by pushing someone to fill a position wil=
l
eventually lead to a non-member.
=20
=20
Check out the Membership Benefits page
www.usps.org/national/admin_dept/membenefits
<http://www.usps.org/national/admin_dept/membenefits> .
During the next month in your written or personal contacts with members and
potential USPS members, which member benefit, such as insurance rates, will
you point out to the people you are communicating with?
=20
We have a large committee with a great creative potential. It=B9s time to put
those creative abilities to work! Let=B9s show the squadrons and districts
that the National Membership Committee is a fantastic resource for ideas an=
d
suggestions for squadron activities and community involvement. Our
membership committee can make a difference in the USPS.
=20
Stf/C Robert Rayburn, SN
r.e.rayburn@att.net
614/882-5301
Articles for Publishing
=20
Since communication is the life blood of any organization, Jan Klumpp has
been tasked with the assignment of reviewing articles written by committee
members. Your name is listed with the month your article is due to Jan for
review. She is also willing to write for those of you who may feel writing
"challenged" or have a difficulty with this request. You will still need
to provide her with the theme and some details. These articles would be
published as "by Jane Doe as told to Jan Klumpp. Contact Jan directly at
jk20602@aol.com . Should you have a problem with the month you are assigne=
d
please contact her immediately. Articles are needed for publishing in The
Ensign, "Inside USPS", MEMCOMments and for posting on the MemCom website fo=
r
squadron newsletters editors to download.
=20
Jan will contact you by email or phone to remind you of your due date. Writ=
e
about anything that has to do with Membership, retention, recruiting, Sea
Scouts, apprentices, family members, Power of One, squadron activities,
community involvement, etc. Attach photos if you have them. Thank you for
your cooperation; it is greatly appreciated.
Boat US=20
Foundation E-News
For Boating Safety and Clean Water
=20
February 2006 E-Newsletter
In this issue:
BoatU.S. Foundation Rental EPIRB Saves Two Transatlantic Rowers
Foundation Increases Grant Giving to $100,000 Annually
New Life Jacket Loaner Sites Needed
California Clean Marinas Program Sees Rapid Growth in 2005
Innovations in Life Jacket Design Competition Winner Chosen
BoatU.S. Foundation Rental EPIRB Saves Two Transatlantic Rowers
In recent weeks, you may have seen footage of the two women plucked from th=
e
ocean during a transatlantic rowing voyage, but did you know that they were
safely located because of an EPIRB from the BoatU.S. Foundation=B9s EPIRB
Rental Program? The two rowers participating in what's billed as the
"toughest rowing race in the world" are safe after their 24-foot rowboat
capsized on January 15 in the stormy Atlantic Ocean. After 46 days at sea, =
a
rogue wave left the women clinging to a barnacle-encrusted, upturned hull
for 16 hours before rescuers could arrive. Rowers Sarah Kessans and Emily
Kohl were able to get help by activating their Emergency Position Indicatin=
g
Radio Beacon (EPIRB).
The rescue happened like this. At 4:46PM (GMT) on Sunday, January 15, a 406
MHz EPIRB activation alert was picked up by the U.S. Coast Guard. The alert=
,
coming from a location some 1800 miles east of Cuba, was identified as an
EPIRB belonging to the BoatU.S. Foundation. Following protocol, rescuers
immediately contacted the BoatU.S. 24-hour dispatch center which forwarded
the boat and crew details gleaned from the rower's rental registration form=
.
With the distressed vessel identified, a full-scale search and rescue
operation was launched and the tall ship Stravos S. Niarchos was vectored t=
o
the racer's location. After sailing 120 miles through the night under rough
conditions, Stravos S. Niarchos reached Kessans and Kohl, who were cold,
tired and disappointed that they wouldn't be completing the race. They were
saved by jumping into a life raft that was towed astern of the ship.
=B3Thanks to BoatU.S. It was your EPIRB that saved them,=B2 said Terry Kohl,
Emily=B9s father.=20
EPIRBs can be rented from the Foundation for as little as $50 a week. For
more information, call 888-663-7472 or visit
http://www.BoatUS.com/foundation/epirb.
Foundation Increases Grant Giving to $100,000 Annually
Sea Grant of Florida used grant funds to purchase and distribute clean
boating supplies, like this bilge sock. More money will be available to
small nonprofits now thanks to a major jump in BoatU.S. Foundation grant
giving. This year, the Foundation increased the funds available for its two
grant programs from $40,000 to $50,000 each for a total of $100,000
annually.=20
The Clean Water Grant Program has a deadline of February 1 each year and is
designed to educate boaters on environmental issues that impact boaters suc=
h
as petroleum pollution prevention, pump out education or littering
prevention. The Boating Safety Grant program, which funds innovative ways t=
o
promote safer boating, has an annual November 1 deadline. To find out more
about the programs, visit www.BoatUS.com/foundation, or watch Foundation
E-news for announcements on application availability.
New Life Jacket Loaner Sites Needed
Time is running out to apply to become a Life Jacket Loaner site in 2006!
Applications are being accepted now through February 21 for the program,
which allows families to borrow kid=B9s life jackets from marinas, launch
ramps, and waterfront businesses across the country. Marinas and waterfront
facilities that serve the public are eligible to apply for this free
program. We are especially interested in working with marinas located in th=
e
target states of Utah and Wyoming to reach the goal of having loaner
locations in all 50 states. Accepted sites will receive 12 life jackets to
fit children weighing up to 90 pounds, as well as signs to draw boaters=B9
attention and sign-out forms to easily track usage.
Applications are available at http://www.boatus.com/foundation/LJLP and mus=
t
be submitted online by midnight or postmarked on or before February 21,
2006. Accepted groups will be announced in Spring 2006. For more
information, please contact Billy Hudgins at whudgins@boatus.com.
California Clean Marinas Program Sees Rapid Growth in 2005
In 2005, the California Clean Marinas Program tripled the number of marinas
certified in the state by adding 19 new marinas to the program. There are
now nearly 30 Clean Marinas in California, certified through a unique
industry-driven program that began in 2003. The program, which started in
the San Diego area, has spread statewide and includes a marina on Lake Taho=
e
and even one in Mexico.
Clean Marinas voluntarily commit to reduce the environmental impacts of
their activities. Marina operators and employees implement suggested
environmental best practices-- from emergency and fuel spill preparedness,
to improved maintenance and cleaning practices. Together these practices
help the marina minimize the risk of pollution from their facility.
By choosing a Clean Marina you are making a statement that you care about
the waters where you boat. Clean Marinas have taken steps to ensure that
their facilities have a minimal impact on the environment, and more
frequently offer boaters amenities such as pumpout stations and clean
fueling supplies, onsite restroom and shower facilities, and increased=20
grassy areas.=20
There are now more than 20 Clean Marina Programs nationwide from New Englan=
d=20
to the Pacific Northwest. 2006 promises to be another exciting year for=20
Clean Marinas with numerous new programs starting and many new marinas=20
already certified in just the last month. Look for Clean Marinas in your=20
state or wherever you are boating.=20
Innovations in Life Jacket Design Competition Chooses Winner
By the December 16, 2005, deadline for Life Jacket Design contest entries,=20
Foundation staff found themselves buried under boxes and boxes of=20
submissions from around the world. In all, there were countless inquiries=20
and 182 submissions from inventors vying for the $5,000 contest prize.=20
=B3We knew people felt strongly that new life jackets styles should be=20
available,=B2 said Ruth Wood, president of the BoatU.S. Foundation, =B3but we=20
never dreamed we=B9d see this much interest.=B2=20
The contest challenged inventors to think beyond the orange Type II and=20
consider a cost-effective jacket that boaters could-and would-comfortably=20
wear.=20
Sponsored by the BoatU.S. Foundation and the Personal Flotation Device=20
Manufacturers Association (PFDMA), the competition was designed to foster=20
the development of new ideas about how life jackets are designed and built.=
=20
We received designs from school-aged children, college students, design=20
schools, established inventors, and old salts. Submissions came from 36=20
states and six countries and ranged from very simple drawings to complex=20
schematics and mock-ups of the design.=20
In January, the six contest judges gathered at BoatU.S. headquarters and=20
reviewed the entries for innovation, reliability and value. It was a tough=20
choice, but the judges have made their selection. And the winner is=8A.=20
Wait=8Bwe can=B9t tell you! The winning design and its inventor will be reveale=
d=20
next week at the Miami International Boat Show. Stay tuned for the next=20
edition of the Foundation e-newsletter or keep an eye on your favorite=20
boating publications to see the winning design.=20
Like what you see? Pass it on! Want to subscribe? Just go to=20
www.BoatUS.com/foundation.
The BoatU.S. Foundation is a national non-profit 501(c)(3) organization tha=
t=20
creates education and outreach campaigns, researches issues and products,=20
and helps boaters learn to be safer and better stewards of the environment=20
while boating. Our work is primarily supported by donations from individual=
s=20
and grants.=A0 Visit us online at www.BoatUS.com/foundation.
If you would like to be removed from our E-Mail listing, please send an=20
e-mail to Joni Turken.=A0 Thank you.
BoatU.S. Foundation 880 S. Pickett St., Alexandria, VA 22304 =20
--B_3222668334_90321652
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<FONT COLOR=3D"#FF0000"><FONT SIZE=3D"4"><FONT FACE=3D"American Typewriter"><SPAN=
STYLE=3D'font-size:16.0px'><B>FEBRUARY 2006<BR>
</B></SPAN></FONT></FONT><FONT FACE=3D"American Typewriter"><B><FONT SIZE=3D"5"=
><SPAN STYLE=3D'font-size:24.0px'>MEMCOMMENTS <I>E-LETTER<BR>
</I></SPAN></FONT></B></FONT></FONT><FONT FACE=3D"American Typewriter"><B><SP=
AN STYLE=3D'font-size:14.0px'><BR>
Ahoy MemCom Members and Friends,<BR>
<BR>
</SPAN></B><SPAN STYLE=3D'font-size:14.0px'>At the Annual Meeting, reports fr=
om our national officers indicated that USPS has to face some serious decisi=
ons and changes in how we operate, due to budget deficits, lower enrollment =
in our boating classes and the drop in our membership numbers. T=
he Ad Hoc Restructuring Com has been looking at the way USPS does business a=
nd has made recommendations in order to maintain the viability of our organi=
zation and subordinate units. You will receive more information on the=
se changes as they are approved by the Operating Committee. <BR>
<BR>
As my post emailed to you earlier in this month indicated, V/C Dvorak had r=
equested input from various committees in the Administrative Department and =
particularly Membership, on the initiative called the Experience Boater Prog=
ram and specifically asked what, in turn, USPS can offer experienced boaters=
as an incentive to join. More than half of you responded with comments that=
indicated you understood and realized the gravity of the situation. Y=
our suggestions were insightful and deeply thought out. I hope to hear=
from all of you as your time allows and still encourage you to write to me.=
<BR>
<BR>
You are a very important link in the flow of information that must occur be=
tween the bottom of our organization right to the top leaders. When Dr=
. Appleton studied USPS in 2000, and submitted her report, she emphasized th=
e importance of maintaining a continuous flow of information <U>up and down<=
/U> the "pipeline" between divisions of any organization. Ma=
ny of you forwarded my post to squadron commanders and SEOs. This was =
outstanding and I enjoyed reading the comments from many SEOs and commanders=
. It is essential that we value the squadron leaders as they are the "f=
ront line" of our organization and the key to growing USPS. We ne=
ed to provide them with information, tools and guidance so they can be effec=
tive in their pivotal role as local squadron leader.<BR>
<BR>
I am enclosing an excerpted summary of the comments received followed by th=
e article written by P/V/C Spencer Anderson, SN, newly retired NEO and MEMCO=
M member. His suggestions for change are challenging but timely and we=
need to be ready for change as approved by the OCom. I encourage you =
to email this article to the editors of both you district and squadron newsl=
etter editors for re-printing. <BR>
<BR>
As ever, I am grateful for your commitment and applaud you for your tireles=
s efforts to make it safer on America's waterways. You are all the bes=
t in USPS and I am honored to work with you.<BR>
<BR>
<FONT COLOR=3D"#0000FF"><B><I>Roberta<BR>
</I></B></FONT> <BR>
<B>R/C Roberta L. Dougherty, AP<BR>
</B>Membership Committee, USPS<BR>
USPS is for YOU!<BR>
<BR>
<FONT COLOR=3D"#FF0000"><B><I>Summary of Comments<BR>
</I></B></FONT> <BR>
The following responses were received in reply to V/C Frank Dvorak's reques=
t about what USPS can offer to experienced boaters as an incentive to bring =
them on board. I also received numerous comments about the need to &qu=
ot;define experienced boater," and ways to facilitate this process.<BR>
<BR>
<I> - It is a good idea. USPS has a perception problem at=
the membership level. Ask 8 out of 10 members and they don’t kn=
ow or don’t believe we have a serious problem with money. All th=
ey see is budget overruns and business as usual at national. (Meetings=
go on as usual with the usual parties, budget overruns with no explanations=
, etc.) Therefore, it’s my opinion that National needs to do a b=
etter job on telling the squadrons exactly how bad the news is without sound=
ing completely “gloom and doom”. Also, asking help o=
n how to solve the money problem plus re-explaining the philosophy (perhaps =
by the Chiefs Reps) about the Century Club. Think of the dichotomy of =
it. We are saying we’re going broke and by the way we are starti=
ng a Century Club Fund of which USPS can not use the principal. <BR>
</I> <BR>
<I>- A plan needs to be put in place to sell members on the concept o=
f accepting experience boaters who have not taken a safe boating cours=
e is a good thing. Again, I ask some of my squadron members what did t=
hey think. Their first reaction was “YOU'VE GOT TO BE KIDDING=
221;. Once I explained that if they really believed that a perso=
n, who does not own a boat or for that matter just bought a boat, takes our =
class and joins the squadron, can not be any stretch of our imagination call=
ed an experience boater. After thinking about this, they seem to accep=
t the idea of allowing experience boater to join our squadron without a test=
maybe was not such a bad idea. <BR>
</I> <BR>
<I>- ... after I wrote my response, I attended my squadron’s Bridge m=
eeting and brought your question to the members of the bridge. T=
he bridge members unanimously felt it was an excellent idea and can’t =
wait to implement it. The Educational Officer specifically felt that i=
t was an insult to ask someone who is a Navy or Coast Guard veteran or has b=
oated for 25 years to pass a test to join. I must say that I completel=
y agree.<BR>
-...the problem isn’t a matter of how we bring them in, but what can =
we offer them to continue their affiliation. No formal exam would be require=
d upon a subjective review of their qualifications by a sponsoring member. H=
owever, we should know what boating experience they have, and what other edu=
cation they may have had. <BR>
-<BR>
For that commitment [willingness to volunteer time and talent], we can offe=
r a range of instruction that includes “reviews” of fundamentals=
and boat handling to advanced navigational techniques. Furthermore, as an e=
xperienced boater, we offer a series of seminars, workshops and other formal=
courses that address current boating-related topics.<BR>
</I> <BR>
<I>-<FONT COLOR=3D"#0000FE">What do we offer them? How about a &q=
uot;trial" membership with USPS (i.e. 6 months or a year). Design=
ate a new class of membership for the EB. And then let us <U>pro=
ve</U> to them what value we have to them in becoming a "regular" =
member of USPS. Offer first year classes at a discount. <BR>
</FONT></I> <BR>
- Yes, try to keep some form of membership criteria…maybe the Experie=
nced Boater Initiative Exam [can be put] in place is the ticket! If there ar=
e no criteria in place, please provide a definition as a guideline for admit=
ting members under this program. Get with the developers of this progr=
am and make it happen!<BR>
<FONT COLOR=3D"#0000FE"> <BR>
</FONT>-<I> To attract the experienced boater to join U.S.P.S. we have at h=
and the start of a program. The items we have at hand are our educatio=
nal program, the list of the many benefits (i.e. boat insurance, discounts, =
etc.), and the camaraderie of fellow boaters. The extras we need are f=
ound in the local Squadron and the District. An effective Squadron pro=
gram of informative monthly meetings and on the water events plus fun get-to=
gethers events involving the family are additionally required. As with=
the Squadrons, the Districts need to be similarly effective rather than sim=
ply exist. </I>All of these "at hand" items can only effectively a=
ttract the experienced boater if properly promoted through PR and outright a=
dvertising. PR and advertising by our organization, in most cases, is =
nonexistent at the Squadron and District level. Until we are willing t=
o make the investment in a proper PR and advertising program the Experienced=
Boater Program is apt to go the way of hopes and dreams.<BR>
<FONT COLOR=3D"#0000FE"> <BR>
</FONT><I>-The only way to assess a potential member's knowledge is to eith=
er give them a test or have them list their experiences on the application f=
orm, I.e., number of years in boating, cruising experience, types of boats o=
wned or chartered, navigation courses taken, etc. This information could be =
evaluated by the ExCom to determine if the experience listed is sufficient f=
or membership. It can be expected that there are a lot of potential me=
mbers who, through their boating experience, have much more knowledge than p=
eople who have only completed the Boat Smart course.<BR>
</I><FONT COLOR=3D"#0000FE"> <BR>
-I whole heartily agree with the "experience boater" concept. &nb=
sp;However, since it has been proven that "involved members" becom=
e permanent members, I would like to see the provision that the new "ex=
perienced boater" member must take the Seamanship course or some other =
course within a year of membership. This would not only upgrade =
his/her boating skills, but get them to interact with other squadron members=
. <BR>
<BR>
</FONT>-<FONT COLOR=3D"#00007F">Perhaps we need to define “experienced =
boater” first so we know whom we can invite into membership. I w=
ould suggest that it be as simple a definition as we can formulate, e. g. an=
yone who has ever owned or operated a boat. However, much more than th=
ese are those that meet the suggested alternate wording, namely, “the =
demonstration of an interest in boating.”<BR>
</FONT><FONT COLOR=3D"#0000FE"> <BR>
</FONT><FONT COLOR=3D"#00007F">-About attracting the experienced boaters to o=
ur program, I think USPS should abolish the requirement to take a basic cour=
se, like Boating, Boat Smart, or ABC. Squadrons should off=
er them more, like taking an advanced course. Another feature that is a stro=
ng selling point is Power Squadron is a social place, with lots of cruises, =
fun, and friendship. <BR>
</FONT><FONT COLOR=3D"#0000FE"> <BR>
</FONT><FONT COLOR=3D"#00007F">-<B> </B> Bottom line -- if we are to undertak=
e this program of allowing "experienced" boaters to join without t=
aking a course, we had better do our homework to be certain these individual=
s are what they say they are.<BR>
</FONT> <BR>
<FONT COLOR=3D"#00007F">-</FONT><FONT COLOR=3D"#0000FE"><I>We have to begin fin=
ding answers that work for our organization. One of my beliefs is that a loc=
al squadron will solve their own problems and give us some insight into how =
to stop the loss of membership or find a growth strategy that actually works=
in more than one location. One key answer is the local individual that beco=
mes inspired and pulls everyone along (this is the model from the Tipping Po=
int by Malcolm Gladwell) How the heck do you create that kind of energy and =
dedication?? <BR>
</I></FONT>
</SPAN></FONT>
<P ALIGN=3DCENTER>
<FONT FACE=3D"American Typewriter"><SPAN STYLE=3D'font-size:14.0px'> ++++++++++=
++++++++++++++++++++++++++++++++++++++++
</SPAN></FONT>
<P>
<FONT FACE=3D"American Typewriter"><SPAN STYLE=3D'font-size:14.0px'>P/V/C Ander=
son is now a member of MemCom and brings a special message about upcoming ch=
anges to our organization. For all MEMCOM members this article needs t=
o be shared and published in every squadron newsletter."<BR>
</SPAN></FONT>
<P ALIGN=3DCENTER>
<FONT FACE=3D"American Typewriter"><FONT COLOR=3D"#FF0000"><FONT SIZE=3D"5"><SPAN=
STYLE=3D'font-size:22.0px'><B>A New Approach
</B></SPAN></FONT></FONT></FONT>
<P>
<FONT FACE=3D"American Typewriter"><SPAN STYLE=3D'font-size:14.0px'> <BR>
Throughout the history of USPS we have increased our membership by concentr=
ating on the students from our public boating courses. However, as mos=
t of us realize, new boaters are confronted with an array of boating courses=
that they may take. In fact, most states offer free courses that sati=
sfy requirements for state licensing. This has led to decreased enroll=
ments in our public boating courses that, in turn, has led to decreased inco=
me both in loss of sales of educational materials and in loss of membership =
dues. USPS as an organization is at a crossroads which demands that si=
gnificant changes be made if we are to survive. No longer can we conti=
nue to do things the same way we have done for many years. We are in a=
new era with a new climate that requires we adopt a new approach. Not only =
must our structure as an organization change in order to become more efficie=
nt, but our approach to membership must also change.<BR>
<BR>
Discussions at the Operating Committee meeting in Orlando at our recent Ann=
ual Meeting suggest that in order for USPS to be more attractive to “e=
xperienced boaters” we change the present educational requirement that=
requires prospective members to pass an exam approved by the Operating Comm=
ittee. Suggestions include as an alternate taking a USPS seminar or perhaps =
just simply the demonstration of an interest in boating. The suspensio=
n of the educational requirement to pass an exam for a period of two years i=
s another approach that may be taken. With the adoption of any of thes=
e suggestions at the New York Governing Board in August, we must be ready to=
implement new procedures immediately.<BR>
<BR>
Where will we look for new members that share our love for boating? We migh=
t start with friends and neighbors who may just not have wanted to take a bo=
ating exam to join USPS. What about others from our yacht club or who have b=
oats docked in our marina? These are the easy ones that we simply need=
to hand out an application, have them fill it out, and then collect their c=
heck. Now, where do we look for those other boaters who might like to =
join us at cruise & rendezvous or thirst for additional boating knowledg=
e? The Educational Department is going to help us attract many of thes=
e boaters by providing us with a collection of short, topical seminars. &nbs=
p;We already have a great GPS seminar that has successfully been used by man=
y squadrons throughout the country. Plans are to update it and possibl=
y even expand it into a series of seminars: Operating Your GPS, Chart Plotte=
rs, and an Advanced GPS seminar. Additional topics will be selected ba=
sed upon what boaters want to learn and they will be tied to more extensive =
USPS course material to help us sell them on membership. Some to=
pics for seminars that are presently being developed and that will be ready =
this summer include:<BR>
<BR>
</SPAN></FONT><UL><LI><FONT FACE=3D"American Typewriter"><SPAN STYLE=3D'font-si=
ze:14.0px'>VHF and GMDSS [learn how to use Digital Selective Calling (DSC) u=
sing our demonstration CD]=20
</SPAN></FONT><LI><FONT FACE=3D"American Typewriter"><SPAN STYLE=3D'font-size:1=
4.0px'>Knots, Bends, and Hitches=20
</SPAN></FONT><LI><FONT FACE=3D"American Typewriter"><SPAN STYLE=3D'font-size:1=
4.0px'>Boat Handling=20
</SPAN></FONT><LI><FONT FACE=3D"American Typewriter"><SPAN STYLE=3D'font-size:1=
4.0px'>Weather=20
</SPAN></FONT><LI><FONT FACE=3D"American Typewriter"><SPAN STYLE=3D'font-size:1=
4.0px'>How to Read a Chart <BR>
</SPAN></FONT></UL><FONT FACE=3D"American Typewriter"><SPAN STYLE=3D'font-size:=
14.0px'> <BR>
These seminars will:<BR>
<B>1) Provide a means to make the public aware of USPS an=
d attract new members;<BR>
2) Serve as learning guides for our members;<BR>
3) Serve as elements for boat operator certification <FON=
T COLOR=3D"#007F00">[This is a planned new thrust that will be described in th=
e future.]<BR>
</FONT>4) Provide a means to generate needed income for U=
SPS and our educational program<BR>
<BR>
</B>Also, it is planned to provide squadrons with appropriate presentation =
and promotional tools. Students will be able to take materials away wi=
th them.<BR>
<BR>
<BR>
Each seminar will include the following:<BR>
<BR>
<B>1) PowerPoint presentation for instructor <BR>
2) Instructor guidelines for presenting seminars <BR>
3) Instructor tips for this seminar, exercise or quiz with answ=
ers <BR>
4) USPS Guide or Quick Guide or both (for students) <BR>
5) Seminar Notes (for students) <BR>
6) Seminar Exercise or Quiz (for students) and supporting sheet=
s<BR>
7) Certificate of Completion (for student) <BR>
8) Seminar Results Reporting Form (reports who completed to squ=
adron and HQ) <BR>
9) CD’s or DVD’s if appropriate to the material<BR>
10) Administrator’s Guidelines <BR>
a. Recommendations on where to give seminars, equipment a=
nd room layout, promotion (including a flyer) <BR>
b. Recommendations on identifying and recruiting ne=
w members from the seminar, etc.<BR>
</B> <BR>
<BR>
Each seminar will address a single topic. The target delivery time sh=
ould be about two hours. We are looking to access a number=
of venues, e.g., Boater’s World, West Marine, other Marine Outlets, e=
tc. where two hours may be a practical limit. Our emphasis in the semi=
nars should be on the recreational boater who wants to use the gear or techn=
iques in his or her everyday boating. Theory or esoteric subjects that=
are not essential to the common, practical application will not be covered =
– that would bore the student and they would not return.<BR>
<BR>
Now, YOU know what’s coming. How do you help your squadron prep=
are to implement the new programs? First, it must be a TEAM effort =
211; public relations, membership, and education need to start working toget=
her to plan for these new programs now. We can start simply with=
what is already available like the GPS seminar to help us get ourselves org=
anized to better prepare for the additional seminars. We need to enlist the =
support of knowledgeable, enthusiastic instructors. We need to line up=
places to put on these seminars. Do you have West Marine or a Boater’=
s World in your area? Is there another marine outlet or even a marina =
that has a suitable location for a class? We will be receiving some pr=
omotional material to help us with our PR efforts. We need to be ready=
to use it and have our PR team members get us the publicity we need to attr=
act students to our classes. Membership needs to be ready to participate dur=
ing the seminars as well. Remember, these are short seminars, typicall=
y two hours. I would suggest that at a midpoint in the seminar an enth=
usiastic membership person extol the advantages of membership in USPS with a=
very short presentation. Posters need to be placed around the room sh=
owing upcoming new seminars for the public and courses for members – t=
ry to have a course that builds on the seminar planned for shortly after thi=
s seminar. Many of these boaters really want to boat. Recent studies f=
rom some squadrons show that the majority of new members want to join groups=
that have boating activities to be able to cruise together with friends. &n=
bsp;I hope that your squadron has a good program of boating events – h=
ave some posters with pictures of recent events and others that show planned=
events. We want the prospective member to know that we do have fun bo=
ating. Finally, please continue to put on our boating courses. They ar=
e still the best – BAR NONE - and there are many new boaters who want =
to take a quality course with us.<BR>
<BR>
Now let’s get out there and start planning! I will make sure my=
squadron will be ready. Can we count on you to help YOUR squadron get=
ready?<BR>
<BR>
<FONT COLOR=3D"#0000FF"><B><I>P/V/C Spencer P. Anderson, SN
</I></B></FONT></SPAN></FONT>
<P ALIGN=3DCENTER>
<FONT FACE=3D"American Typewriter"><SPAN STYLE=3D'font-size:14.0px'>+++++++++++=
+++++++++++++++++++++++++++++++++++++++++++
</SPAN></FONT>
<P>
<FONT FACE=3D"American Typewriter"><SPAN STYLE=3D'font-size:14.0px'><BR>
<FONT COLOR=3D"#FF0000"><B>Materials on MemCom Website<BR>
</B></FONT> <BR>
<FONT COLOR=3D"#00007F">MemCom webmaster, Susan Darcy has been busy updating =
our site and making it more "user friendly." <BR>
The following new items can be found on the MemCom Home page:<BR>
-Files of Materials distributed at the Closed Meeting<BR>
-PowerPoint show versions of the two new Programs for Squadrons: Recruiting=
PowerPoint and New Member Orientation PowerPoint<BR>
-New Roster for MemCom as of Feb 2006. <BR>
-Look for the minutes of the Closed Meeting to be posted there shortly.<BR>
</FONT> <BR>
<FONT COLOR=3D"#FF0000"><B>CD-ROM for distribution to squadrons<BR>
</B></FONT><FONT COLOR=3D"#00007F">Those of you who attended the Closed Meeti=
ng were given a CD-Rom containing the two new PowerPoint programs for MemCom=
. These same programs were also burned onto the CD-Rom distributed to =
District Executive Officers who attended The National Exec Officers Meeting.=
Budget limitations force us to request that copies of these files be =
burned for distribution to squadrons by the district leaders. Please b=
e aware that the following files can be found on the CD-ROM received at the =
Closed Meeting:<BR>
1) Power Point viewer (for a computer that does not have PowerPoint p=
rogram<BR>
2) Read-me file (Explains certain details about how each program works and =
the need to load it onto the hard drive to have it work correctly<BR>
3) Music files (two). One for each Power Point Program. <BR>
4) Two versions of the Recruiting PPT, one with narration and one, wi=
thout narration.<BR>
5) Two versions of the New Member Orientation PPT. one with narration and o=
ne, without narration.<BR>
</FONT> <BR>
<FONT COLOR=3D"#FF0000"><B>New Editor for Kid's Krew <BR>
</B></FONT>Kelly Richardson of Sebastian Inlet Sail & Power Squadron (D=
/8) has volunteered to serve as editor of this monthly article that appears =
in <B><I>The Ensign</I></B>. Welcome aboard Kelly and thank you =
taking this assignment. <BR>
<BR>
<FONT COLOR=3D"#FF0000"><B>MemCom Awards<BR>
</B></FONT> <BR>
Please note the following due dates for MemCom Awards:<BR>
<BR>
Growth Award: 31 May of each calendar year.<BR>
<BR>
Youth Poster Contest: Due date is 17 August 2006 to National<BR>
<BR>
Selden Mira Award (Member Involvement Retention) Award:<FONT COLOR=3D"#00007F=
"> </FONT> Due 30 June to District Membership Committee Chair<FONT COLOR=3D"#0=
0007F"> <BR>
</FONT> <BR>
Boat US`Civic Service Award: Due date has changed. TBA<BR>
<HR ALIGN=3DCENTER SIZE=3D"3" WIDTH=3D"95%"></SPAN><FONT COLOR=3D"#FF0000"><FONT SI=
ZE=3D"5"><SPAN STYLE=3D'font-size:24.0px'><B>Getting to Know One Another<BR>
</B></SPAN></FONT></FONT><SPAN STYLE=3D'font-size:14.0px'><BR>
<B>Hello MemCom Members and Friends,<BR>
</B> <BR>
I thought it might be helpful to tell you a little about the people you wil=
l be working with for the next three years. The newest staff commander=
is actually a former Membership Committee staff commander, Robert E. Raybur=
n, SN. Bob served on MemCom several years ago when Membership and Memb=
er Involvement were two separate committees and left his position to become =
district commander of District 29 due the untimely illness of the elected di=
strict officer. We are glad he has returned to assist MemCom with Rete=
ntion, Renewal, Youth Activities and Community Service Programs. He brings u=
s a wealth of ideas and enthusiasm for the job.<BR>
<BR>
<FONT COLOR=3D"#0000FF"><B><I>Roberta<BR>
</I></B></FONT>R/C MemCom<BR>
<BR>
<B><U>Biography: Robert E, Rayburn, SN<BR>
</U></B>Power squadron member since 1986. His wife, Georgia, and he discove=
red that they were both interested in boating while dating. After taki=
ng the public boating course she bought their first boat to take the kids wa=
ter skiing and enjoying the local lakes. The second boat was 25 ft express c=
ruiser that allowed them to go on rendezvous and vacations on the boat at se=
veral different locations. Currently own a 30 ft Tollycraft Sport Cruiser th=
at is docked at Lake Erie. <BR>
<BR>
Participated in the USPS at all three levels.<BR>
Positions held at the <U>squadron level</U> include: Activities chair=
for monthly meetings<BR>
AO,=
XO, Cdr<BR>
AP =
instructor<BR>
Still enjoys teaching AP, especially the new course! Both Bob and Georgia e=
njoyed the work as squadron AO. Among the several classes they took together=
, they enjoyed taking the Weather class the most. <BR>
<BR>
<U>District Assignments</U> ˆ DXO & DC, chairperson of district pl=
anning committee.<BR>
<BR>
<U>Profession</U>: Public school teacher for 37 years. Continually involved=
in professional growth through various committees, organizations and activi=
ties. Currently serves on the district leadership team and training for a te=
acher observation program known as "A Walk Through." In the =
past Bob and Georgia both served on Ohio Council for Social Studies Board fo=
r a number of years. In addition Bob served as Treasurer for 5 years. He has=
made several presentations at the Ohio & National Council for the Socia=
l Studies.<BR>
<BR>
<U>Hobbies:</U> Enjoys woodworking and home remodeling jobs when not teachi=
ng or doing squadron work.<BR>
<BR>
<HR ALIGN=3DCENTER SIZE=3D"3" WIDTH=3D"95%"></SPAN><FONT COLOR=3D"#FF0000"><FONT SI=
ZE=3D"5"><SPAN STYLE=3D'font-size:24.0px'><B>Membership Statistics<BR>
</B></SPAN></FONT></FONT><SPAN STYLE=3D'font-size:14.0px'><BR>
8 Months of membership nationally shows the decline continues and is gettin=
g steeper. <BR>
Focus on success, success breeds success. Find and report squadrons suceedi=
ng in growing their organziations. Share and spread the word of success. <BR=
>
=A0<BR>
8 Months<BR>
05 =
06 &=
nbsp; 04 05  =
;Dif  =
;%<BR>
Jun 49,493 &nbs=
p; 50,492 &=
nbsp; -999 =
98.02%<BR>
Jul 42,009 &nbs=
p; 43,788 &=
nbsp; -1,779 95.9=
4%<BR>
Aug 42,682 &nbs=
p; 44,630 &=
nbsp; -1,948 95.64%<BR>
Sep 43,132 &nbs=
p; 45,087 &=
nbsp; -1,955 95.66%<BR>
Oct 43,654 &nbs=
p; 45,680 &=
nbsp; -2,026 95.56%<BR>
Nov 44,244 &nbs=
p; 46,380 &=
nbsp; -2,136 95.39%<BR>
Dec 44,670 &nbs=
p; 46,868 &=
nbsp; -2,198 95.31%<BR>
Jan=A0 44,962 &nb=
sp; 47,215 =
-2,253 95.23%<BR>
=A0<BR>
Examples: districts 16 and 17 show a YTD growth over the same time last yea=
r. Perhaps they can share this success? How about it D 16 and 17? <BR>
=A0<BR>
Nat MemCom=A0<BR>
<B> <BR>
</B><HR ALIGN=3DCENTER SIZE=3D"3" WIDTH=3D"95%"></SPAN><FONT COLOR=3D"#FF0000"><FON=
T SIZE=3D"6"><SPAN STYLE=3D'font-size:26.0px'><B>Retention Comments<BR>
</B></SPAN></FONT></FONT><SPAN STYLE=3D'font-size:14.0px'> <BR>
<FONT COLOR=3D"#0000FF"><B>Look more closely at the 1% growth goal<BR>
</B></FONT> <BR>
The USPS Planning Committee goal is to achieve a 1 % growth in membership t=
his year. In some locations, such as some Florida squadrons, that is not a d=
ifficult goal to achieve. The 1 % growth will occur as part of a natural pro=
cess of accepting transfers from northern squadrons. Of course, the opposite=
could be true for northern squadrons. They have a greater challenge in brin=
ging in new members to replace the transfers and to find additional members =
for growth. In some locations, strictly following the 1% goal could actually=
create frustration by miss directing membership committee efforts. The goal=
behind the percentage growth goal is really to strengthen the organization.=
Pressing squadrons to add new members when they should focus on retaining c=
urrent members could create unnecessary stress. Please read further and thin=
k about the overall USPS goal. <BR>
<B> <BR>
<FONT COLOR=3D"#0000FF">Customize Your Approach to Membership Retention<BR>
</FONT></B><BR>
We can achieve the overall growth goal more effectively by looking at the n=
eeds of the individual squadrons. Helping the squadrons analyze needed chang=
es to create more effective membership activities will provide them with a s=
ound basis for growth. Think of the squadrons as personal customers in your =
membership store, <U>one size does not fit all!</U> <BR>
Ask questions and seek out information on the needs in the districts and sq=
uadrons with which you have a connection. One source of information on membe=
rship needs is the National Planning Committee’s study on long-term me=
mbership. To read the Planning Committee report, go to the committee web sit=
e, www.usps.org/national/plancom <a href=3D"http://www.usps.org/national/planc=
om"><http://www.usps.org/national/plancom></a> and click on resources =
link. On that page click on surveys and choose the report you wish to read. =
The 2005 survey of Long Term USPS Members Retention Study, Version 2.2 will =
provide much information on member concerns and needs. Use the research to d=
evelop questions to ask the squadrons regarding the needs of the membership.=
Another resource is the descriptions of the past MIRA winners. In add=
ition, National Open Meetings presentations have provided a wealth of ideas =
to enhance membership activities. The CD’s provided by our committee a=
re a resource we should advertise more in our communication. Committee membe=
rs can provide the resources and encouragement to create a positive membersh=
ip environment in USPS, one step at a time.<BR>
<BR>
Suggestions and thoughts for communicating with squadrons:<BR>
</SPAN></FONT><UL><LI><FONT FACE=3D"American Typewriter"><SPAN STYLE=3D'font-si=
ze:14.0px'>Encourage squadrons with large numbers of retirees to provide the=
retirees with opportunities for long-term involvement and community service=
.=20
</SPAN></FONT><LI><FONT FACE=3D"American Typewriter"><SPAN STYLE=3D'font-size:1=
4.0px'>Squadrons creating short-term opportunities for a working member̵=
7;s involvement are making a stronger bond for future commitments.=20
</SPAN></FONT><LI><FONT FACE=3D"American Typewriter"><SPAN STYLE=3D'font-size:1=
4.0px'>In a squadron that has a large number of full time working members en=
courage the organization of activities and events around a clearly outlined =
work schedule for members. Members with busy lives can more easily gage thei=
r ability to fit those activities and events into their schedules.=20
</SPAN></FONT><LI><FONT FACE=3D"American Typewriter"><SPAN STYLE=3D'font-size:1=
4.0px'>Remember, stressing out members by pushing someone to fill a position=
will eventually lead to a non-member. <BR>
</SPAN></FONT></UL><FONT FACE=3D"American Typewriter"><SPAN STYLE=3D'font-size:=
14.0px'> <BR>
</SPAN></FONT>
<P ALIGN=3DCENTER>
<FONT FACE=3D"American Typewriter"><SPAN STYLE=3D'font-size:14.0px'><FONT COLOR=
=3D"#0000FF"><B>Check out the Membership Benefits page</B></FONT><B> </B>www.u=
sps.org/national/admin_dept/membenefits <a href=3D"http://www.usps.org/nationa=
l/admin_dept/membenefits"><http://www.usps.org/national/admin_dept/memben=
efits></a> . <BR>
</SPAN></FONT>
<P>
<FONT FACE=3D"American Typewriter"><SPAN STYLE=3D'font-size:14.0px'>During the =
next month in your written or personal contacts with members and potential U=
SPS members, which member benefit, such as insurance rates, will you point o=
ut to the people you are communicating with?<BR>
<BR>
We have a large committee with a great creative potential. It’s time =
to put those creative abilities to work! Let’s show the squadrons and =
districts that the National Membership Committee is a fantastic resource for=
ideas and suggestions for squadron activities and community involvement. Ou=
r membership committee can make a difference in the USPS.<BR>
<BR>
<FONT COLOR=3D"#0000FF"><B><I>Stf/C Robert Rayburn, SN<BR>
</I></B></FONT>r.e.rayburn@att.net<BR>
614/882-5301<BR>
<HR ALIGN=3DCENTER SIZE=3D"3" WIDTH=3D"95%"></SPAN><FONT COLOR=3D"#FF0000"><FONT SI=
ZE=3D"5"><SPAN STYLE=3D'font-size:24.0px'><B><I>Articles for Publishing<BR>
</I></B></SPAN></FONT></FONT><SPAN STYLE=3D'font-size:14.0px'> <BR>
Since communication is the life blood of any organization, Jan Klumpp has b=
een tasked with the assignment of reviewing articles written by committee me=
mbers. Your name is listed with the month your article is due to Jan f=
or review. She is also willing to write for those of you who may feel =
writing "challenged" or have a difficulty with this request.=
You will still need to provide her with the theme and some details. T=
hese articles would be published as "by Jane Doe as told to Jan Klumpp.=
Contact Jan directly at <FONT COLOR=3D"#0000FF"><U>jk20602@aol.com</U></FONT>=
. Should you have a problem with the month you are assigned please co=
ntact her immediately. Articles are needed for publishing in <B><I>The=
Ensign</I></B>, "Inside USPS", <I>MEMCOMments</I> and for posting=
on the MemCom website for squadron newsletters editors to download. <BR>
<BR>
Jan will contact you by email or phone to remind you of your due date. Writ=
e about anything that has to do with Membership, retention, recruiting, Sea =
Scouts, apprentices, family members, Power of One, squadron activities, comm=
unity involvement, etc. Attach photos if you have them. Thank yo=
u for your cooperation; it is greatly appreciated. <BR>
<BR>
<IMG src=3D"cid:3222668313_90322785" ><BR>
<BR>
<IMG src=3D"cid:3222668313_90378175" ><BR>
<BR>
<IMG src=3D"cid:3222668313_90372356" ><BR>
<BR>
<IMG src=3D"cid:3222668313_90353457" ><BR>
<IMG src=3D"cid:3222668313_90357643" ><BR>
<HR ALIGN=3DCENTER SIZE=3D"3" WIDTH=3D"95%"></SPAN></FONT>
<P ALIGN=3DCENTER>
<FONT COLOR=3D"#0000FF"><FONT SIZE=3D"6"><FONT FACE=3D"Helvetica Neue Bold Conden=
sed"><SPAN STYLE=3D'font-size:28.0px'><B><I>Boat US <BR>
Foundation E-News<BR>
</I></B></SPAN></FONT></FONT><FONT FACE=3D"Helvetica Neue Bold Condensed"><B>=
<I><SPAN STYLE=3D'font-size:14.0px'>For Boating Safety and Clean Water
</SPAN></I></B></FONT></FONT>
<P>
<SPAN STYLE=3D'font-size:14.0px'><FONT FACE=3D"American Typewriter"><BR>
<BR>
<FONT COLOR=3D"#990000"><B>February 2006 E-Newsletter<BR>
</B></FONT>In this issue:<BR>
<BR>
BoatU.S. Foundation Rental EPIRB Saves Two Transatlantic Rowers <BR>
Foundation Increases Grant Giving to $100,000 Annually <BR>
New Life Jacket Loaner Sites Needed <BR>
California Clean Marinas Program Sees Rapid Growth in 2005 <BR>
Innovations in Life Jacket Design Competition Winner Chosen <BR>
<BR>
<FONT COLOR=3D"#990000"><B><BR>
BoatU.S. Foundation Rental EPIRB Saves Two Transatlantic Rowers<BR>
</B></FONT>In recent weeks, you may have seen footage of the two women pluc=
ked from the ocean during a transatlantic rowing voyage, but did you know th=
at they were safely located because of an EPIRB from the BoatU.S. Foundation=
’s EPIRB Rental Program? The two rowers participating in what's billed=
as the "toughest rowing race in the world" are safe after their 2=
4-foot rowboat capsized on January 15 in the stormy Atlantic Ocean. After 46=
days at sea, a rogue wave left the women clinging to a barnacle-encrusted, =
upturned hull for 16 hours before rescuers could arrive. Rowers Sarah Kessan=
s and Emily Kohl were able to get help by activating their Emergency Positio=
n Indicating Radio Beacon (EPIRB). <BR>
<BR>
The rescue happened like this. At 4:46PM (GMT) on Sunday, January 15, a 406=
MHz EPIRB activation alert was picked up by the U.S. Coast Guard. The alert=
, coming from a location some 1800 miles east of Cuba, was identified as an =
EPIRB belonging to the BoatU.S. Foundation. Following protocol, rescuers imm=
ediately contacted the BoatU.S. 24-hour dispatch center which forwarded the =
boat and crew details gleaned from the rower's rental registration form.<BR>
<BR>
With the distressed vessel identified, a full-scale search and rescue opera=
tion was launched and the tall ship Stravos S. Niarchos was vectored to the =
racer's location. After sailing 120 miles through the night under rough cond=
itions, Stravos S. Niarchos reached Kessans and Kohl, who were cold, tired a=
nd disappointed that they wouldn't be completing the race. They were saved b=
y jumping into a life raft that was towed astern of the ship.<BR>
<BR>
“Thanks to BoatU.S. It was your EPIRB that saved them,” said Te=
rry Kohl, Emily’s father. <BR>
EPIRBs can be rented from the Foundation for as little as $50 a week. For m=
ore information, call 888-663-7472 or visit <FONT COLOR=3D"#0000FF"><U><a href=
=3D"http://www.BoatUS.com/foundation/epirb">http://www.BoatUS.com/foundation/e=
pirb</a></U></FONT>. <BR>
<BR>
<FONT COLOR=3D"#990000"><B><BR>
Foundation Increases Grant Giving to $100,000 Annually</B></FONT> <BR>
<B>Sea Grant of Florida used grant funds to purchase and distribute clean b=
oating supplies, like this bilge sock.</B> More money will be available to s=
mall nonprofits now thanks to a major jump in BoatU.S. Foundation grant givi=
ng. This year, the Foundation increased the funds available for its two gran=
t programs from $40,000 to $50,000 each for a total of $100,000 annually. <B=
R>
<BR>
The Clean Water Grant Program has a deadline of February 1 each year and is=
designed to educate boaters on environmental issues that impact boaters suc=
h as petroleum pollution prevention, pump out education or littering prevent=
ion. The Boating Safety Grant program, which funds innovative ways to promot=
e safer boating, has an annual November 1 deadline. To find out more about t=
he programs, visit <FONT COLOR=3D"#0000FF"><U>www.BoatUS.com/foundation</U></F=
ONT>, or watch Foundation E-news for announcements on application availabili=
ty. <BR>
<BR>
<FONT COLOR=3D"#990000"><B><BR>
New Life Jacket Loaner Sites Needed<BR>
</B></FONT>Time is running out to apply to become a Life Jacket Loaner site=
in 2006! Applications are being accepted now through February 21 for the pr=
ogram, which allows families to borrow kid’s life jackets from marinas=
, launch ramps, and waterfront businesses across the country. Marinas and wa=
terfront facilities that serve the public are eligible to apply for this fre=
e program. We are especially interested in working with marinas located in t=
he target states of Utah and Wyoming to reach the goal of having loaner loca=
tions in all 50 states. Accepted sites will receive 12 life jackets to fit c=
hildren weighing up to 90 pounds, as well as signs to draw boaters’ at=
tention and sign-out forms to easily track usage. <BR>
<BR>
Applications are available at <FONT COLOR=3D"#0000FF"><U><a href=3D"http://www.=
boatus.com/foundation/LJLP">http://www.boatus.com/foundation/LJLP</a></U></F=
ONT> and must be submitted online by midnight or postmarked on or before Feb=
ruary 21, 2006. Accepted groups will be announced in Spring 2006. For more i=
nformation, please contact Billy Hudgins at <FONT COLOR=3D"#0000FF"><U>whudgin=
s@boatus.com</U></FONT>. <BR>
<BR>
<BR>
<FONT COLOR=3D"#990000"><B>California Clean Marinas Program Sees Rapid Growth=
in 2005</B></FONT> <BR>
In 2005, the California Clean Marinas Program tripled the number of marinas=
certified in the state by adding 19 new marinas to the program. There are n=
ow nearly 30 Clean Marinas in California, certified through a unique industr=
y-driven program that began in 2003. The program, which started in the San D=
iego area, has spread statewide and includes a marina on Lake Tahoe and even=
one in Mexico. <BR>
<BR>
Clean Marinas voluntarily commit to reduce the environmental impacts of the=
ir activities. Marina operators and employees implement suggested environmen=
tal best practices-- from emergency and fuel spill preparedness, to improved=
maintenance and cleaning practices. Together these practices help the marin=
a minimize the risk of pollution from their facility. <BR>
<BR>
By choosing a Clean Marina you are making a statement that you care about t=
he waters where you boat. Clean Marinas have taken steps to ensure that thei=
r facilities have a minimal impact on the environment, and more frequently o=
ffer boaters amenities such as pumpout stations and clean fueling supplies, =
onsite restroom and shower facilities, and increased grassy areas. <BR>
There are now more than 20 Clean Marina Programs nationwide from New Englan=
d to the Pacific Northwest. 2006 promises to be another exciting year for Cl=
ean Marinas with numerous new programs starting and many new marinas already=
certified in just the last month. Look for Clean Marinas in your state or w=
herever you are boating. <BR>
<BR>
<FONT COLOR=3D"#990000"><B><BR>
Innovations in Life Jacket Design Competition Chooses Winner<BR>
</B></FONT>By the December 16, 2005, deadline for Life Jacket Design contes=
t entries, Foundation staff found themselves buried under boxes and boxes of=
submissions from around the world. In all, there were countless inquiries a=
nd 182 submissions from inventors vying for the $5,000 contest prize. <BR>
<BR>
“We knew people felt strongly that new life jackets styles should be =
available,” said Ruth Wood, president of the BoatU.S. Foundation, R=
20;but we never dreamed we’d see this much interest.” <BR>
<B><BR>
<FONT COLOR=3D"#0000FF">The contest challenged inventors to think beyond the =
orange Type II and consider a cost-effective jacket that boaters could-and w=
ould-comfortably wear. <BR>
</FONT></B><BR>
Sponsored by the BoatU.S. Foundation and the Personal Flotation Device Manu=
facturers Association (PFDMA), the competition was designed to foster the de=
velopment of new ideas about how life jackets are designed and built. We rec=
eived designs from school-aged children, college students, design schools, e=
stablished inventors, and old salts. Submissions came from 36 states and six=
countries and ranged from very simple drawings to complex schematics and mo=
ck-ups of the design. <BR>
<BR>
In January, the six contest judges gathered at BoatU.S. headquarters and re=
viewed the entries for innovation, reliability and value. It was a tough cho=
ice, but the judges have made their selection. And the winner is…. Wai=
t—we can’t tell you! The winning design and its inventor will be=
revealed next week at the Miami International Boat Show. Stay tuned for the=
next edition of the Foundation e-newsletter or keep an eye on your favorite=
boating publications to see the winning design. <BR>
<BR>
Like what you see? Pass it on! Want to subscribe? Just go to <FONT COLOR=3D"#=
0000FF"><U>www.BoatUS.com/foundation</U></FONT>.<BR>
<BR>
The BoatU.S. Foundation is a national non-profit 501(c)(3) organization tha=
t creates education and outreach campaigns, researches issues and products, =
and helps boaters learn to be safer and better stewards of the environment w=
hile boating. Our work is primarily supported by donations from individuals =
and grants.=A0 Visit us online at <FONT COLOR=3D"#0000FF"><U>www.BoatUS.com/foun=
dation</U></FONT>.<BR>
If you would like to be removed from our E-Mail listing, please send an e-m=
ail to <FONT COLOR=3D"#0000FF"><U>Joni Turken</U></FONT>.=A0 Thank you.<BR>
<BR>
BoatU.S. Foundation 880 S. Pickett St., Alexandria, VA 22304 <BR>
</FONT></SPAN>
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