[Psml] RE: Advertising Guidelines
Yvonne Hill
hilly@hq.usps.org
Fri, 14 Mar 2003 08:50:40 -0500
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Hi, Mr. Cook,
We have clear "non endorsement" guidelines in the legal copy in the front of
our magazine. We do not promote or endorse our members' businesses.
Classified advertisers pay by the word, and if they choose to pay extra for
their rank and grade, that is their prerogative.
THE ENSIGN serves the members of the United States Power Squadrons and its
subscribers, not the advertisers. Just as in any other publication,
advertisers pay for space not a publication's endorsement.
As long as advertising copy is true, stating what is fact only provides the
reader/buyer with information. What the reader does with that information is
another thing. If my mail is any indication, ranks and grades don't mean
much to many new members. Some members who've had good associations with
members might consider buying from a member a plus; others with different
experiences may not.
In short, advertising in any publication does not constitute endorsement.
Sincerely,
Yvonne Hill
Editor
THE ENSIGN magazine
888-367-8777
hilly@hq.usps.org
-----Original Message-----
From: RestoreHistory@aol.com [mailto:RestoreHistory@aol.com]
Sent: Thursday, March 13, 2003 11:48 AM
To: hilly@hq.usps.org
Cc: Odetojoyce@aol.com; seaclef@coastalnet.com; psml@usps.org
Subject: Re: Advertising Guidelines
Hello To All,
I am somewhat surprised that as a nonprofit organization we promote Ensign
advertisers to profit from their affiliation with USPS. Does this practice
mean that when an entrepreneur advertises in the Ensign that USPS endorses
the advertisers product or service? As a nonprofit organization are we in
the market of endorsing products or services for the purpose of furthering a
member's profit? Finally, is the Ensign designed to serve the entrepreneur
for profit, or the USPS member for nonprofit? I can understand the Ensign
needs to generate revenue for publication purposes, but shouldn't we drawn
the line when greed directs the nonprofit purpose of the Ensign?
Advertisements should not mislead our nonprofit community to believe Ensign
advertisements are sanctioned by USPS. By two cents (of nonprofit money)
would be that we curtail Ensign advertisements to not carry rank, membership
affiliation, nor mention of what the normal member reader could interpret as
USPS trademarks.
Robert Cook, P
Hartford Power Squadron, D/1
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<DIV><SPAN class=3D450302813-14032003><FONT face=3DArial color=3D#0000ff =
size=3D2>Hi,=20
Mr. Cook,</FONT></SPAN></DIV>
<DIV><SPAN class=3D450302813-14032003><FONT face=3DArial color=3D#0000ff =
size=3D2></FONT></SPAN> </DIV>
<DIV><SPAN class=3D450302813-14032003><FONT face=3DArial color=3D#0000ff =
size=3D2>We=20
have clear "non endorsement" guidelines in the legal copy in the front =
of our=20
magazine. We do not promote or endorse our members' businesses. =
Classified=20
advertisers pay by the word, and if they choose to pay extra for =
their rank=20
and grade, that is their prerogative.</FONT></SPAN></DIV>
<DIV><SPAN class=3D450302813-14032003><FONT face=3DArial color=3D#0000ff =
size=3D2></FONT></SPAN> </DIV>
<DIV><SPAN class=3D450302813-14032003><FONT face=3DArial color=3D#0000ff =
size=3D2>THE=20
ENSIGN serves the members of the United States Power Squadrons and its=20
subscribers, not the advertisers. Just as in any other publication, =
advertisers=20
pay for <EM>space</EM> not a publication's =
endorsement.</FONT></SPAN></DIV>
<DIV><SPAN class=3D450302813-14032003><FONT face=3DArial color=3D#0000ff =
size=3D2></FONT></SPAN> </DIV>
<DIV><SPAN class=3D450302813-14032003><FONT face=3DArial color=3D#0000ff =
size=3D2>As=20
long as advertising copy is true, stating what is fact only provides the =
reader/buyer with information. What the reader does with that =
information is=20
another thing. If my mail is any indication, ranks and grades don't mean =
much to=20
many new members. Some members who've had good associations =
with=20
members might consider buying from a member a plus; others with =
different=20
experiences may not. </FONT></SPAN></DIV>
<DIV><SPAN class=3D450302813-14032003><FONT face=3DArial color=3D#0000ff =
size=3D2></FONT></SPAN> </DIV>
<DIV><FONT face=3DArial><FONT size=3D2><FONT color=3D#0000ff><SPAN=20
class=3D450302813-14032003>In short, advertising in any publication does =
not=20
constitute endorsement.</SPAN></FONT></FONT></FONT></DIV>
<DIV><FONT face=3DArial><FONT size=3D2><FONT color=3D#0000ff><SPAN=20
class=3D450302813-14032003></SPAN></FONT></FONT></FONT> </DIV>
<DIV><FONT face=3DArial><FONT size=3D2><FONT color=3D#0000ff><SPAN=20
class=3D450302813-14032003>Sincerely,</SPAN></FONT></FONT></FONT></DIV>
<DIV><FONT face=3DArial><FONT size=3D2><FONT color=3D#0000ff><SPAN=20
class=3D450302813-14032003></SPAN></FONT></FONT></FONT> </DIV>
<DIV><FONT face=3DArial><FONT size=3D2><FONT color=3D#0000ff><SPAN=20
class=3D450302813-14032003>
<DIV align=3Dleft><FONT face=3DArial size=3D2>Yvonne Hill</FONT></DIV>
<DIV><FONT face=3DArial size=3D2>Editor</FONT></DIV>
<DIV><FONT face=3DArial size=3D2>THE ENSIGN magazine</FONT></DIV>
<DIV><FONT face=3DArial size=3D2>888-367-8777</FONT></DIV>
<DIV><FONT face=3DArial size=3D2><A=20
href=3D"mailto:hilly@hq.usps.org">hilly@hq.usps.org</A></FONT></DIV></SPA=
N></FONT></FONT></FONT></DIV>
<DIV><SPAN class=3D450302813-14032003><FONT face=3DArial color=3D#0000ff =
size=3D2></FONT></SPAN><SPAN class=3D450302813-14032003><FONT =
face=3DArial=20
color=3D#0000ff size=3D2></FONT></SPAN> </DIV>
<BLOCKQUOTE>
<DIV class=3DOutlookMessageHeader dir=3Dltr align=3Dleft><FONT =
face=3DTahoma=20
size=3D2>-----Original Message-----<BR><B>From:</B> =
RestoreHistory@aol.com=20
[mailto:RestoreHistory@aol.com]<BR><B>Sent:</B> Thursday, March 13, =
2003 11:48=20
AM<BR><B>To:</B> hilly@hq.usps.org<BR><B>Cc:</B> Odetojoyce@aol.com;=20
seaclef@coastalnet.com; psml@usps.org<BR><B>Subject:</B> Re: =
Advertising=20
Guidelines<BR><BR></FONT></DIV><FONT face=3Darial,helvetica><FONT =
size=3D2>Hello=20
To All,<BR>I am somewhat surprised that as a nonprofit organization we =
promote=20
<I>Ensign</I> advertisers to profit from their affiliation with =
USPS. =20
Does this practice mean that when an entrepreneur advertises in the=20
<I>Ensign</I> that USPS endorses the advertisers product or =
service? As=20
a nonprofit organization are we in the market of endorsing products or =
services for the purpose of furthering a member's profit? =
Finally, is=20
the <I>Ensign</I> designed to serve the entrepreneur for profit, or =
the USPS=20
member for nonprofit? I can understand the <I>Ensign</I> needs =
to=20
generate revenue for publication purposes, but shouldn't we drawn the =
line=20
when greed directs the nonprofit purpose of the <I>Ensign</I>? =20
Advertisements should not mislead our nonprofit community to believe=20
<I>Ensign</I> advertisements are sanctioned by USPS. By two =
cents (of=20
nonprofit money) would be that we curtail <I>Ensign</I> advertisements =
to not=20
carry rank, membership affiliation, nor mention of what the normal =
member=20
reader could interpret as USPS trademarks.<BR><BR>Robert Cook, =
P<BR>Hartford=20
Power Squadron, D/1</FONT> </FONT></BLOCKQUOTE></BODY></HTML>
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