[Psml] Growing USPS Membership by 2,700

[John & Judy Gill]

Craig,

Why wait for C'/C Marshburn to request a list from USCGAux National  
Commodore Budar and waste all that time and incur all that expense.   
Simply make contact with the Commander of your local Flotilla and ask  
for time at their next meeting to talk to their members who are  
declining to go through the security clearance process.  There is  
nothing like the personal touch and extending the right hand of  
friendship in a casual way -- no need for formal letters.  Take with  
you information about your Squadron, USPS Courses, Squadron social  
functions, Squadron cruises, Squadron civic service activities such  
as public boating courses, Vessel Safety Check program, Cooperative  
Charting, etc.  Remember members of the Auxiliary are more interested  
in Civic Service than cruises, rendezvous and parties - that's why  
they joined a Flotilla instead of a Squadron.  Their impression of us  
is that we are a party and drinking man's club while they are more  
serious and more interested in saving lives.  Show them that we have  
a serious side in addition to making life long friendships.

Remember the Power of One and also that the reason most USPS members  
renew their memberships and remain active is because of FRIENDSHIPS  
(If I dropped out of the Squadron, I might loose 80 percent of my  
friends).

John

================================================


On Mar 31, 2007, at 3:15 PM, Craig McConnaughey wrote:

> Bob Sweet
> ANEO
>
> Bob,
>
> Regarding the 2,700 letters sent to Auxiliarists (who have declined  
> future
> CGAux membership) suggesting they consider USPS membership, some  
> individuals
> will respond to our organization and many others will simply fade  
> away.
>
> I feel that there is still another marketing step to be taken that  
> will
> enhance USPS' chances of capturing the talent of these 2,700  
> Auxiliarists.
> If CGAux National Commodore, Steve Budar, were to provide C/C  
> Marshburn the
> mailing list, USPS National could segment the list by zip code and  
> forward
> that information to the responsible Districts (further  
> dissemination to
> responsible squadrons) who could then make personal contact with the
> individuals.  I submit that significantly more conversions will  
> take place
> if this next step is taken.
>
> Districts and/or Squadrons might also decide to invite these past
> Auxiliarists to a special informative event where they would meet  
> with local
> USPS members and better evaluate squadron personalities and  the  
> benefits of
> USPS membership.
>
> I believe this is a reasonable request of N/C Steve Budar, if made  
> by C/C
> Marshburn, and something that would further benefit both  
> organizations.
>
> Twenty Seven Hundred experienced and talented new members is indeed  
> a unique
> USPS opportunity that should be pursued aggressively.
>
> P/C Craig McConnaughey
> Diablo Squadron, D25
> Craig at McConnaughey.com
>
>