[Psml] PSML Digest, Vol 9, Issue 6

[rdaybell at earthlink.net]

Ron Friedmann. You hit the nail on the head with your message.
Some way some how USPS needs to get beyond the "we are the greatest educational organization" and patting our selves on the back in our news releases and inform prospective students and members about what we can and will do for them. People need to know what we are offering to make them want our products.

-----Original Message-----
>From: psml-request at usps.org
>Sent: May 15, 2007 8:00 AM
>To: "R.Daybell" <rdaybell at earthlink.net>
>Subject: PSML Digest, Vol 9, Issue 6
>
>Send PSML mailing list submissions to
>	psml at usps.org
>
>To subscribe or unsubscribe via the World Wide Web, visit
>	http://www.usps.org/mailman/listinfo/psml
>or, via email, send a message with subject or body 'help' to
>	psml-request at usps.org
>
>You can reach the person managing the list at
>	psml-owner at usps.org
>
>When replying, please edit your Subject line so it is more specific
>than "Re: Contents of PSML digest..."
>
>
>Today's Topics:
>
>   1. Marketing (Uspsd3ronf at aol.com)
>
>
>----------------------------------------------------------------------
>
>Message: 1
>Date: Tue, 15 May 2007 09:38:46 EDT
>From: Uspsd3ronf at aol.com
>Subject: [Psml] Marketing
>To: psml at usps.org
>Cc: United States Power Squadrons Mailing List <psml at usps.org>
>Message-ID: <c7e.9b1def5.337b11e6 at aol.com>
>Content-Type: text/plain; charset="us-ascii"
>
>I came across this on a marketing website - it was stuff that I remember  
>from a distant past in marketing 101, but something that is just as true  now:
> 
>Know what you are doing
>Many commercial companies do  not live up to their potential--and sometimes 
>even go bankrupt--because they  fail to correctly define the business they are 
>in. 
>
>Perfume companies,  for example, do not sell fragrant liquids but rather 
>love, romance,  seductiveness, or self-esteem. Bio-food companies do not sell 
>organic produce  but rather honesty, purity, and nature. Automobile manufacturers 
>do not sell  transportation but rather freedom, adventure, spontaneity, or 
>prestige.  
>
>Perhaps USPS should take this approach to heart, and push not just that  we 
>are the best educational/fraternal boating group around, but dig deeper into  
>our audiences psyche, and redefine what we are doing that makes an emotional.  
>gut level "Aha! I need them" in our prospective member base. I certainly don't 
> have the answer, but maybe with enough brainstorming we can come up with one 
>or  two ...
> 
>P/D/C Ron Friedmann, AP
>D3
> 
>
>
>
>************************************** See what's free at http://www.aol.com.
>-------------- next part --------------
>An HTML attachment was scrubbed...
>URL: http://www.usps.org/pipermail/psml/attachments/20070515/cf59feac/attachment-0001.html 
>
>------------------------------
>
>________________________________________
>Need to subscribe, unsubscribe or change your email address?  See www.usps.org/mailman/listinfo/psml for details.
>
>End of PSML Digest, Vol 9, Issue 6
>**********************************


R.D. Daybell