[Psml] What's in a name

[Robertmessineo at aol.com]

Imagine where we could be, if all theses efforts where directed at  promoting 
the name we all ready have.
This is certainly one of the path's that will further obscure a members  
vision and instead keep people from focusing on Branding, Selling and  Promoting 
what we already have.
 
How many people have given thought to the fact that there are many people  
who will STOP their promotional efforts, short term (we hope) just waiting to  
see where this goes.  
 
Sales don't happen sitting in the office arranging, rearranging,  planning, 
organizing or hoping.  Sales occur out of the safety of  the office, out where 
you talk to 100 people to get 1 that's viable.   Discussions like this really 
need to be thought about before being  engaged.  The impact can and usually is 
much farther reaching  than one can imagine. 
 
We all know USPS has a name recognition problem, we know USPS has not  yet 
come up with a simple 1 paragraph letter of introduction to simplify our  
external sales and marketing efforts.  
 
Locally, we are now advertising with USPS is America's Boating  Club and 
closes with Boating if fun, let us show you  how.  And the effort seem's to paying 
off, currently I have 38  students in the squadron (South Shore) spring 
boating class's and half  stated the Advert is the reason they came to our class.
 
Changing an organizations Identity is a BAD idea, However,  Changing the 
packaging is a good idea...  Business Management 101
 
J/P/D/C  Robert Messineo, JN
District Commander 2007-8 
District  3
USPS



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