[Psml] FW: Barriers to Registration

[John & Judy Gill]

David and psml List:

It isn't hard to get a second eMail address, but it does incur a  
cost.  It also requires someone to check it once or twice a day and  
delete all the junk mail.  We can deal with the dumb questions.

Regarding Marketing 101.  I don't know where you got your Marketing  
Degree, but I was taught that Marketing involved all corporate  
actions involved in the transfer of goods and/or services from the  
provider/seller to the user/purchaser.  This includes Advertising,  
Sales, Shipping, Invoicing, Collections, etc.

At no time was I taught that the users/purchasers should get your  
goods or services Free of Charge OR that they could/should be able to  
dictate the content or scope of the product provided, particularly  
regarding educational degrees!!!

I was also taught the importance of educating one's customer base  
regarding your business practices, such as paying according to the  
prescribed billing requirements (two, ten, net 30 days), method of  
payment, etc.

What you have suggested/recommended is not a win/win but rather a  
Customer wins - USPS looses situation.

As the Marines slogan (modified) states:  We only want a few good  
members!!!

John

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On Jul 7, 2009, at 5:38 PM, David Allen wrote (snip)

> How hard is it to get a second email address?
>
> Marketing 101 - Find out what they want, and give it to them.  If it
> requires adaptation, adapt or die.
>
>
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