[Sec-l] Communications Planning

[Dave Hinders]

The following was presented at the April Operating Committee meeting in
Raleigh.  Please read it, take a look at the PPT, and then give us your
feedback.  I would appreciate it if each committee chair could collect the
feedback and send it to ans at usps.org.

 

Thanks,

Dave Hinders

 

At the Annual Meeting in Jacksonville, an update to the Communications
Strategy was approved by the Governing Board.  This update calls for the
Secretary's Department to "formulate and implement an overall Communications
Plan for USPS".  It also calls for each department and committee to define
the communications capabilities required to meet the goals of the Strategic
Plan.  In addition to the specific language of the strategy, the Planning
Committee passed along a list of suggestions/recommendations.

 

The members of the national bridge of the Canadian Power Squadron were also
in attendance at Jacksonville.  In a discussion with Catherine McLeod,
National Secretary of CPS we learned that CPS had addressed the
communications question with the establishment of a Communications Committee
with components at the national, district, and squadron levels.  Catherine
was kind enough to provide documentation on how the CPS system works.  This
committee was established in 2002, so it has had five years to work out
problems.

 

Projects are often slow getting started while the team members search for
ways to express their thoughts on the problem to be solved and potential
solutions.  Quite often, real progress begins when a proposal is made and
the team is asked to evaluate it.  Rather than dealing with abstract ideas,
the team has a real proposal where they can point out problems and make
revisions or scrap the whole concept.  

 




With that in mind, we would like to suggest that we adapt the CPS
Communications Committee structure to USPS to address our communications
needs.  

1.	Utilizing the documents provided by CPS put together a USPS version.
2.	Distribute the document to the departments and committees to
determine whether the proposal will meet their needs.
3.	Evaluate the feedback.
4.	Define an implementation plan.
5.	Review the plan.
6.	Make it happen.

 

Step one exists in a PowerPoint presentation on the web at
http://www.usps.org/national/natsec/communications/comm_plan.pps .  We would
like each department and committee to review the plan and provide feedback
in time for the June OCOM meeting.  We would also like to have the name of
an individual who will represent the interests of department/committee.

 

 

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