From WMMILLER at aol.com Thu Oct 8 10:24:58 2009 From: WMMILLER at aol.com (WMMILLER at aol.com) Date: Thu, 8 Oct 2009 10:24:58 EDT Subject: [USPS-Webmasters] Paid advertising on web sites Message-ID: To all web masters. Two items for your information. First if you receive this email you need to signup on the new SailAngle web site as that will be the new method of communication in the future. All mail lists will be eliminated in the future for this new service. It is painless to signup, so please do it. Simply go to the home page of USPS and click on the icon for SailAngle on the left side of the home page. Then follow the instructions to sign on for the first time. Once you do that you will automatically be put in all the correct groups.and will be able to communicate through this new medium. Second, there has been a change to the policy regarding paid advertising on squadron/district web sites. The new policy follows as the new item 10 for the web site basic requirements. 10. Paid Advertising The receipt of payment for advertisements on a website requires discretion in the choice of ads accepted. They must be directly related to the missions of USPS. If they are not, it opens up issues of non-related business income, and associated requirements to file a tax return for this income. For example an ad from West Marine relating to boating safety equipment is benign as is an ad from Joe's Garage saying "Joe's Garage is proud to support the efforts of the Podunk Power Squadron". However an ad from Joe's garage saying "Joe's Garage-Oil Change Special $25.00" is unrelated to our missions and revenue obtained from such an ad is non-related business income and must be accounted for as such. It is essential that squadrons accepting payment for ads on their website consult an accountant to determine any potential tax liability. We allow links and banners in return for "free Web hosting" and built-in banners from using freeware or donated software directly from the manufacturer/publisher, only when that link was the decision of the web master, and not part of the terms of the gift. Sites may provide a page for commercial links. If provided it should inform the reader that a) we are not getting paid to display these links, b) we are not endorsing any product or service provided by organizations that are linked, c) we were not asked to provide the link, d) we are offering it as a convenience, and e) we retain the right to remove the link at our sole discretion. Rationale: Advertising is permitted in squadron newsletters and not allowing it on squadron websites may be depriving squadrons of potential income. Look forward to seeing you on SailAngle Bill Miller Web Site Coordinator, USPS -------------- next part -------------- An HTML attachment was scrubbed... URL: http://www.usps.org/pipermail/usps-webmasters/attachments/20091008/b3e02f6c/attachment.html