Welcome to the Marketing Committee (MARCOM). Here you can find out about marketing and promotion of America's Boating Club® and information to help you develop and implement an effective marketing program for your district or squadron.
MARCOM’s role is to create marketing policies, techniques, tools and branding specifications throughout the organization. We develop marketing strategies at the national level and provide written guidance, consultation, and marketing materials to districts and squadrons to help them promote their activities and recruit members.
Download the new America’s Boating Club® Marketing Guidebook version 2.3 March 2020 (click HERE). It is extensive and comprehensive. Use it as your Go-To compendium for guidance to help you develop a marketing program, promote education and social activities, and recruit members. The Guidebook includes instructions and use of the America's Boating Club brand and links to marketing materials such as brochures and PowerPoint presentations, approved logos, instructions and information on marketing techniques, a training program on running a boat show booth, and the latest brand standards specifications.
Note that the Brand Standards Manual is now incorporated into the Marketing Guidebook.
Trifold marketing brochures may be downloaded for local printing from the left menu, or ordered from US Power Squadrons Headquarters at a cost of $0.25 each.
Partner flyer from Chief Commander (PDF format)
Online Boating Seminar ads - 6 ads for use on web sites and social media
Download the Zip file here -
link the graphics to https://americasboatingclub.org/learn/online-boating-education
America's Boating Club® logos in vector files -
Download the Zip File here - (images in Adobe Illustrator® format) may be sized as needed for posters, banners, etc.
Media outlets for Phase 2 of America's Boating Club® ads:
(Visit their site for e-newsletters or to Like and Follow their Facebook pages)
(Links outside of USPS.ORG are provided as a convenience and do not imply any endorsement of the publication)
If you need help or have a great idea, contact us. We look forward to hearing from you.